PR Firms Need to Get Personal Now More Than Ever – a “Journalists Are People Too” Interview with David Spark, Spark Media Solutions

Recently, one of our staff members, Fred Han, received an interesting email from an industry friend – David Spark of Spark Media Solutions. David is a new media consultant and producer with more than 14 years knowledge and experience as a journalist reporting on the tech industry in print, radio, TV, and online.
In the spirit [...]

Journalists Are People Too: Chris O’Brien, Business Columnist at San Jose Mercury News

What do Wilco, bowling, parenthood and Scottish fiddling have in common? They are all part of what makes Chris O’Brien more than just a great storyteller.

PPR: You are a business columnist at the San Jose Mercury News; what do you look for in a good story
CO: My ideal column finds a view point or [...]