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	<title>PerkettPRsuasion - The PerkettPR Blog &#187; Kate Brodock</title>
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		<title>Women as Entrepreneurs &#8211; Sharing Inspiration and Lessons</title>
		<link>http://perkettprsuasion.com/2009/10/14/women-as-entrepreneurs-sharing-inspiration-and-lessons/</link>
		<comments>http://perkettprsuasion.com/2009/10/14/women-as-entrepreneurs-sharing-inspiration-and-lessons/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 18:16:23 +0000</pubDate>
		<dc:creator>Christine Perkett</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Amy Cueva]]></category>
		<category><![CDATA[Babson]]></category>
		<category><![CDATA[Beeni Mathew]]></category>
		<category><![CDATA[Channel Maven Consulting]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[Girls in Tech]]></category>
		<category><![CDATA[Heather Margolis]]></category>
		<category><![CDATA[ideablob]]></category>
		<category><![CDATA[Kate Brodock]]></category>
		<category><![CDATA[Kathering Harty]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Leotus Home Cooling]]></category>
		<category><![CDATA[Lynn Andres Stein]]></category>
		<category><![CDATA[Mad Pow]]></category>
		<category><![CDATA[Olin College]]></category>
		<category><![CDATA[Women]]></category>
		<category><![CDATA[women in technology and business]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=1634</guid>
		<description><![CDATA[Last night I had the honor of speaking on a panel to a group of women for Girls in Tech&#8217;s &#8220;Women as Entrepreneurs, Women as Leaders&#8221; event at Babson College. The discussion focused on leadership lessons and advice from &#8211; and for &#8211; women entrepreneurs in today&#8217;s technology and business communities. My co-panelists, Amy Cueva, [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I had the honor of speaking on a panel to a group of women for <a href="http://girlsintech.net/">Girls in Tech&#8217;s</a> &#8220;<a href="http://bit.ly/Ayjaz">Women as Entrepreneurs, Women as Leaders</a>&#8221; event at Babson College. The discussion focused on leadership lessons and advice from &#8211; and for &#8211; women entrepreneurs in today&#8217;s technology and business communities. My co-panelists<strong><a href="http://www.madpow.com/mad-pow-our-company-leadership.html">, Amy Cueva</a>, </strong><em>Founder &amp; Chief Experience</em> Officer of <a href="http://www.madpow.com/">Mad*Pow</a>, <strong><a href="http://www.channelmavenconsulting.com/contact/">Heather Margolis</a>, </strong><em>Founder &amp; President </em>of <a href="http://www.channelmavenconsulting.com/">Channel Maven Consulting</a>, and <a href="http://faculty.olin.edu/~las/">Lynn Andres Stein</a> of Olin College, were inspiring and thoughtful. They shared many tips with the audience based on various years of entrepreneurship &#8211; from nine months up to nearly 20 years. Some of my favorite tips, lessons and observations included:</p>
<ul>
<li><em><strong>Don&#8217;t be afraid to be different</strong></em> &#8211; entrepreneurs are the core of innovation by thinking differently</li>
<li><strong><em>Women tend to be more emotional leaders</em></strong> &#8211; an attribute that can be both helpful and a hindrance</li>
<li><strong><em>Take time for yourself on a personal level</em></strong> &#8211; a personal life makes you a better business leader and a happier person all around</li>
<li><em><strong>Leaders make tough decisions every day (the right choices, not the popular ones)</strong></em> &#8211; you&#8217;ll never have everyone&#8217;s approval so stop waiting for it and trust your instincts</li>
<li><em><strong>Be definitive and decisive</strong></em> &#8211; know your values and stick to them</li>
<li><em><strong>Women are often their own worst enemies</strong></em> &#8211; support each other and our choices to work, to not work; to have a family or not. Only we can force the change we seek in respect for our gender&#8217;s choices.</li>
</ul>
<p><em>What tough lessons have you learned that you&#8217;d share with other women considering the leap to entrepreneurship?</em></p>
<p>In addition, the audience was chock full of inspiring women. Two of my favorite were these brilliant ladies from <a href="http://www.leotushomecooling.com/LEOTUS.html">Leotus Home Cooling</a>. <a href="http://www.leotushomecooling.com/TEAM.html">Katherine Harty</a>, President and <a href="http://www.linkedin.com/profile?viewProfile=&amp;key=34613436&amp;goback=.hom&amp;trk=NUS_JGRP-updtr">Beeni Mathew</a>, VP, have created an innovative home cooling system with a few team members that is &#8220;the first effortless air conditioner — providing the comfort you want, without the compromises.&#8221; The design is sleek, innovative and sure to be a smash success. I&#8217;m sure these ladies will have many lessons of their own to share with future entrepreneurs. If you&#8217;d like to support their efforts today, be sure to vote for them in <span><a href="http://www.ideablob.com/ideas/6445-Leotus-Home-Cooling-Redesigni">ideablob’s October sprint</a>, where the participant receiving the most votes will win $10,000 from ideablob to further their business idea. (Although, unfortunately, I think requiring registration to vote is hindering the process.)<br />
</span></p>
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<p><span>A special thanks to <a href="http://twitter.com/just_kate">Kate Brodock</a> of Boston Girls in Tech for asking me to participate.<br />
</span></p>
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		<slash:comments>2</slash:comments>
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		<title>Persuasive Picks for the week of 02/01/09</title>
		<link>http://perkettprsuasion.com/2009/02/06/persuasive-picks-for-the-week-of-020109/</link>
		<comments>http://perkettprsuasion.com/2009/02/06/persuasive-picks-for-the-week-of-020109/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 16:14:28 +0000</pubDate>
		<dc:creator>Jeff Glasson</dc:creator>
				<category><![CDATA[Persuasive Picks]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Dave Fleet]]></category>
		<category><![CDATA[Jacob Morgan]]></category>
		<category><![CDATA[Jim Tobin]]></category>
		<category><![CDATA[Kate Brodock]]></category>
		<category><![CDATA[MC Hammer]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media experts]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=540</guid>
		<description><![CDATA[How MC Hammer went from caricature to human being – the social media story
Jim Tobin from IgniteSocial.com shares a few simple lessons for corporate marketers citing how MC Hammer has leveraged social media to help build his business and reputation with social media marketing.
ROI (Results on Insights) of Online Communities
Beth Kanter consistently offers up excellent [...]]]></description>
			<content:encoded><![CDATA[<p><img style="float:right;" src="http://perkettprsuasion.com/wp-content/uploads/2009/02/hammer.jpg" alt="MC Hammer Transition" width="200" height="153" /><strong><a title="How MC Hammer went from caricature to human being–the social media story" href="http://www.ignitesocialmedia.com/mc-hammer-social-media-marketing/" target="_blank">How MC Hammer went from caricature to human being – the social media story</a></strong><br />
Jim Tobin from <a title="Ignite Social Media" href="http://www.ignitesocialmedia.com" target="_blank">IgniteSocial.com</a> shares a few simple lessons for corporate marketers citing how <a title="MC Hammer" href="http://mchammer.com/" target="_blank">MC Hammer</a> has leveraged social media to help build his business and reputation with social media marketing.</p>
<p><strong><a title="ROI (Results on Insights) of Online Communities" href="http://beth.typepad.com/beths_blog/2009/01/roi-results-on-insights-of-online-communities.html" target="_blank">ROI (Results on Insights) of Online Communities</a></strong><br />
<a title="About Beth Kanter" href="http://www.bethkanter.org/about.htm" target="_blank">Beth Kanter</a> consistently offers up excellent information on her social media blog for non-profits. This post includes several perspectives and great links to additional supporting posts around the topic of ROI and Online Communities.</p>
<p><strong><a title="8 Questions to Ask Your " href="http://davefleet.com/2009/02/8-questions-to-ask-your-social-media-expert/" target="_blank">8 Questions to Ask Your &#8220;Social Media Expert&#8221;</a></strong><br />
Using a product or service doesn&#8217;t instantly make you an expert. How do you differentiate between the knowledgeable folks and the snake-oil salesmen in the social media space? <a title="About Dave Fleet" href="http://davefleet.com/about/" target="_blank">Dave Fleet</a> offers up 8 questions to ask any &#8220;Social Media Experts&#8221; you might be considering doing business with. Be sure to browse the comments for additional advice and opinions.</p>
<p><strong><a title="The Importance of a Social Media Support System" href="http://www.jmorganmarketing.com/the-importance-of-a-social-media-support-system/" target="_blank">The Importance of a Social Media Support System</a></strong><br />
Are you the sole evangelist for deploying a social media strategy in your organization? Have you given much thought to how much support you&#8217;ll get from the rest of the organization? This post from marketer <a title="About Jacob Morgan" href="http://www.jmorganmarketing.com/about/" target="_blank">Jacob Morgan</a> provides some food for thought in that area.</p>
<p><strong><a title="B2B Social Media Marketing: Why should you start?" href="http://www.othersidegroup.com/adcomments/2009/02/b2b-social-media-marketing-why-should-you-start/" target="_blank">B2B Social Media Marketing: Why should you start?</a></strong><br />
<a title="About Kate Brodock" href="http://www.othersidegroup.com/adcomments/about-2/" target="_blank">Kate Brodock</a> from the Other Side Group highlights <a title="I Just Came to Hang Out " href="http://www.marketingprofs.com/news/b2b-marketing/index.asp?nlid=789&amp;cd=dmo121" target="_blank">last week&#8217;s post B2B social media marketing post from MarketingProfs</a> and expand on it in the areas of brand outreach and thought leadership.</p>
]]></content:encoded>
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