Persuasive Picks for the week of 04/18/11

Content Delivery Are You in Charge of Content Delivery?
Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives.

Say it with Me: ‘Social Media is Part of Marketing’
Many marketers are drawn to social media with the impression that it can provide instant gratification, and most are sorely disappointed after approaching it with that attitude. This SocialMediaToday post from Wendy Bryant urges marketers to view social media as an integrated part of their overall marketing strategy, and she shares a personal experience of how human connection and social media make for marketing success.

5 fantastic examples of interactive video
Many brands have started experimenting with their online video efforts by adding interactive elements to their productions that help drive user engagement and provide a more direct call to action. This iMediaConnection post from Dave Sanderson provides five examples of brands that have incorporated interactive elements into their efforts and the reasons why each one was a success.

Which Social Media Channels Matter the Most?
Choosing which social media platform will get the most attention can be a challenging, but necessary, task. Marketer Ernan Roman provides some insight on how to go about selecting the correct channels on which to focus your interactions – via this article on HuffingtonPost.com.

Social Media Usage By SMBs Often Ad-Hoc
InformationWeek‘s Kevin Casey shares the results of a recent SMB Group study that revealed while small- and medium-sized businesses are more apt to engage in social media than in prior times, many are still doing so without any formal strategy in mind.

 

Persuasive Picks for the week of 03/07/11

LinkedIn TodayLinkedIn Today: A Social News Product For Professionals
Earlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch.

Go guerrilla on social media
Business Standard reprints this nice chunk of content from the book “Gorilla Social Media Marketing” by Jay Conrad Levinson and Shane Gibson that helps marketers to approach their social strategies with gorilla tactics.

70% Of SMBs Plan To Use Social Media
Informationweek‘s Kevin Casey shares the results of a recent Techaisle poll that found 7 out of 10 small businesses plan to use social media in the next year – however, a little less than half of those planning to use it aren’t actually sure how it will help their business.

5 Smart Social PR Campaigns to Learn From
Mashable‘s Leyl Master Black shares five innovative PR campaigns from big brands like Healthy Choice and KFC that have successfully integrated social components.

6 Reasons Your Social Media Sucks
James Kotecki, online content strategist for the Huffington Post lays out the reasons why your social media sucks and urges readers to experiment to find the right combo of tools to make your strategy work.