Well, if you follow me on Twitter and were on this weekend, you likely heard about my recent experience with Toyota and specifically, McGee Toyota in Hanover, MA. It wasn’t pretty. So here’s my haiku for you based on my weekend – if you’d like the full story, read my blog post about the experience – and why it’s crucial for your sales team to understand that customer relationships are way more valuable than customer deals.

Toyota was wrong
Happy customers tell friends
Angry ones tell all

Now that the negative one is out of the way, here are two positive ones – because happy customers should share loudly, too.

Jet Blue I love you
Thanks for TVs and smiles
You get customers

Ideeli is cool
They sell lovely things to me
And they engage me

Follow the brand haiku to Bryan Person and his tribute to Nike, and see more haikus from those amazing marketers by watching Twitter for the hashtag #brandhaiku.

Thanks for the fun, creative and great idea – and invitation – Aaron! Readers, if you have a brand haiku, please play along in the comment section and on Twitter.

How Twitter Can Drive Your Bottom Line
Stephen DiMarco from the Compete.com blog posts some very interesting stats and examples of companies that have had impressive success in adding Twitter to their overall marketing strategy. Dell’s achievement of $1 million in sales – exclusively through Twitter – is just one of the examples shared. Read on for more.

A Second Look at Measuring the Corporate Blog
Kyle Flaherty of BreakingPoint Labs revisits the challenges of measuring your blog’s success and provides seven areas that he and his team focus on to conduct their own success measurement.

Micro-interactions Get People Talking. Thank You, Corner Bakery
With the rapid influx of “follower” collectors on Twitter, it’s refreshing to see the occasional example of real businesses integrating Twitter into their marketing strategy and doing it well. David Armano shares this quick example of how Corner Bakery is getting off to a great start on Twitter by making the right moves.

Will Social Media Save The Newspaper Industry?
We’ve seen a lot of announcements lately that newspapers across the country are slowly closing their doors. Many papers are scrambling to revise strategies that will allow them to keep their doors open, and many of those strategies involve social media. This post by David Finch on SocialMediaExplorer.com questions if that will be enough to keep them operating.