Brand Haiku for You

I was invited by my industry colleague and friend, Aaron Strout of Powered Inc., to participate in a fun experiment this morning. He asked me and a handful of other amazing marketing folks to share a brand haiku based on a recent experience we’ve had – good or bad. (Remember, a haiku is: 5 syllables, [...]

It’s Not Personal – or Is It?

When Twitter first arrived on the scene a few years ago, it took a long while for businesses to jump on the bandwagon. A few brave souls were early adopters but even today, there’s still a lot of skepticism on whether or not social media is appropriate and valuable for business. I think we’ve made [...]

Persuasive Picks for the week of 06/23/08

Smart People, Stupid Tweets. Fake News Spreads Fast on Twitter. Yet another argument to not believe everything you read, and be sure to check your facts. A lot of people fell for this one earlier this week, and Louis Gray lays it all out on the table in this post. Microwhatting in the enterprise? Laura [...]

Gary Vaynerchuk brings “The Thunder” to Boston

Last night, wine aficionado and video blogging Internet superstar Gary Vaynerchuk brought “The Thunder” to Boston in a big way. The sold out book tour stop brought 200+ “Vayniacs” to the Hotel Commonwealth for a one-of-a-kind wine-themed entertainment experience that only Gary V. can deliver. The evening’s schedule consisted of a live taping of WineLibrary.TV [...]

A Tale of Two Breakfasts

While working for a virtual company is an altogether fantastic experience, it’s not uncommon for a little “cabin fever” to set in every now and then. Escaping from the home office for client meetings or networking events can offer a nice change of pace. This week I was able to venture out for some [quite [...]