“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

If Your Social Content Isn’t Brand-Relevant, It’s Just Noise

In the PR industry, we’re paid to make people take notice. Notice of products, services, people, companies. Notice of articles, comments, updates, events. And it’s not always easy – it’s a crowded world out there and “breaking through the noise” is a big challenge. Social media has opened up the options for promotion – we’re [...]