BusinessWeek says smart companies are using Twitter and Facebook—are you? We can help.

I am honored to be featured again in BusinessWeek as one of 50 CEOs Who Twitter, as a part of a larger story on social media. As I was just discussing the growth of interest in social media campaigns this morning with the PerkettPR crew, this is a timely article. We continue to receive incoming [...]

What is a Web. 2.0 PR Agency?

What does it mean to be a “Web 2.0 PR Agency,” anyway? It’s really not that complicated.

Persuasive Picks for the week of 07/21/08

Full Text Of AOL Email: XDrive, AOL Pictures, MyMobile And Bluestring To Shut Down Assets at AOL continue to crumble with the announcement of four product cuts following the recent coverage of cuts across cuts with their blogging properties their blogging properties. Mike Arrington shares the full text of the official email from AOL EVP [...]

How to Build a Killer Social Network: Takeaway

Last night, several of us from PerkettPR attended the AMA Boston meeting at the Exchange Conference Center. The sold-out event featured a keynote and panel entitled “How to Build a Killer Social Network: Understanding and Optimizing Social Media.” John Moore, Senior Vice President and Director of Ideas and Innovation at Mullen Media Hub, got the [...]

Starry Eyed Over Social Media

The Internet has been ablaze the last few months about social media and business. Everyone is trying to figure out the value of the different sites – from the “oldies” like Facebook and LinkedIn to newbies like Twitter, Seesmic, Plurk, Brightkite, etc. The value of such communities is especially abuzz in the realms of marketing [...]

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