Persuasive Picks for week of 3/12/12

Does social media affect how you spend money? You betcha. Drew Olanoff of TheNextWeb says that it isn’t whether social services influence how we spend money, but how they affect our habits – and gives readers a closer look at three ways social media is doing this: influence, information, and indiscretion (yes, indiscretion).

Lisa Evans gives some expert advice on How Small Businesses Can Integrate SEO Into Their Social Media Efforts. She writes that optimizing your social media efforts so that both search engines and social community members can find your content is essential, and provides some helpful tips to integrate into your social media strategy – via ClickZ

Jason Blount posted on SocialMediaToday that Facebook Is No Longer Just Social Media – rather it has evolved into a personal representation of a user’s self and pretty soon almost every application that you use on a regular basis will integrate directly with your Timeline.

A recent report published on MarketingProfs, LinkedIn Use by Professionals in Industrial Sector Surges, shows that the use of LinkedIn among engineering, technical, manufacturing and industrial professionals continues to rise; and sites that keeping up to date with the latest business and product news and technologies is the most popular use of social networking within the tech/industrial sectors.

Persuasive Picks for the week of 08/08/11

LinkedInGetting the Most Out of LinkedIn for B2B (and Beyond!)
MarketingProfs Managing Editor Matthew Grant recaps some great LinkedIn tips for B2B organizations that were part of a “MarketingProfs How2″ segment that was originally part of a This Week in Digital Media episode featured on the PJA Radio website. A link to the audio segment is also availble in the post.

How We Approached Social Media As A Brand New Business
Ex chartered accountant turned small business entreprenuer, Tahzeen Basunia shares his story of getting started with social media while starting a brand new business selling natural, vegetarian sweet boxes at the same time.

13 Hot Facebook Marketing Tips From the Top Pros
The crew over at SocialMediaExaminer.com continue to pump out incredibly useful content like this tip packed post from on Facebook Marketing.

How Your Business Should Be Preparing for Google+
David Polykoff provides some food for thought as to why business need to start preparing for the launch of Google+ Business pages and the SEO potential they’ll bring to your brand.

Twitter, Facebook And LinkedIn: Social Media And American Identity [INFOGRAPHIC]
Shea Bennett from Mediabistro‘s AllTwitter blog shares this stats packed infographic from Hasai that goes into great detail about how Americans use social networking sites. Is it just me or do these stats not paint a very positive picture of the average American?

Photo courtesy of Nan Palmero

Persuasive Picks for the week of 06/27/11

Google+Google Launches Google+ To Battle Facebook
Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr.

Does Social Media Have a Return on Investment?
This Fox Business post on Fast Company takes a look at the topic of ROI from several different perspectives, including Audi’s social success in garnering consumer engagement (but not sales), Joe Fernadez‘s Klout, WildfireApp CEO, Victoria Ransom and online customer social support platform, Lithium.

B2B social media: Treat it as you would any relationship
Sure, B2C brands tend to steal the spotlight when it comes to showing success with social media-based campaigns, but B2B companies can be just as successful if they use the right approach. This interesting post on MediaUpdate draws a parallel between engaging in the social space and the many phases of human relationships – from flirting all the way through marriage.

Facebook, LinkedIn, and Twitter Hit New Audience Highs
Get a quick overview of the latest comScore Media Metrix stats around the growth explosion being experienced by the big 3 social platforms we all know and love (well, uh… “like”), via this post on MarketingProfs.

The Secret to Making Social Media Work: Get It on a Calendar
Help get your extra busy schedule in check with keeping tabs on all your social monitoring and updating duties with these three practical steps found on Business Insider.

Persuasive Picks for the week of 03/28/11

Phil Collins Rolling Stones Cover7 Social Media Lessons From Phil Collins
Marjorie Clayman guest posts on Jay Baer‘s Convince and Convert blog with this entertaining post that draws parallels between Phil Collins‘ career and social media best practices.

Do You Need a Social Media Detox?
Creating a balance between social media responsibilities at work and personal time can be a tricky task, and sometimes it can be overwhelming. GigaOm‘s Om Malik shares this fun info-graphic from Column Five Media that might help determine if you’re in need of a Social Media Detox.

15 Services to Manage Your Social Media Activity
If my previous pick found you in the need of a detox – but quitting cold-turkey isn’t in the cards – then perhaps one of these social media management tools can ease the flow of the information fire hose.

With +1, Google Search Goes Truly Social — As Do Google Ads
Google launched its anticipated “response” to Facebook’s Like button in the form of its new “+1″ button which will appear in Google search results and later as a standalone button that can be added to individual websites. Get the full rundown via this TechCrunch post from MG Siegler.

Our Choice: The Funniest April Fools’ Jokes
Seeing that this work week ends on April Fool’s Day, it’s only fitting that I top off the picks with Mashable‘s selection of online pranks from the likes of Google, YouTube, LinkedIn and ThinkGeek.

Persuasive Picks for the week of 03/07/11

LinkedIn TodayLinkedIn Today: A Social News Product For Professionals
Earlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch.

Go guerrilla on social media
Business Standard reprints this nice chunk of content from the book “Gorilla Social Media Marketing” by Jay Conrad Levinson and Shane Gibson that helps marketers to approach their social strategies with gorilla tactics.

70% Of SMBs Plan To Use Social Media
Informationweek‘s Kevin Casey shares the results of a recent Techaisle poll that found 7 out of 10 small businesses plan to use social media in the next year – however, a little less than half of those planning to use it aren’t actually sure how it will help their business.

5 Smart Social PR Campaigns to Learn From
Mashable‘s Leyl Master Black shares five innovative PR campaigns from big brands like Healthy Choice and KFC that have successfully integrated social components.

6 Reasons Your Social Media Sucks
James Kotecki, online content strategist for the Huffington Post lays out the reasons why your social media sucks and urges readers to experiment to find the right combo of tools to make your strategy work.