Claire Russell and Wayne Sutton at IMS10 – Gillette Stadium, Foxboro, MA – Part 2

In Part II of my interview with Wayne Sutton, we talk all things geolocation and location based services. A self-proclaimed location based services “geek”, Wayne is the Business Development/Marketing Strategist for TriOut, a location-based services application developed to help individuals explore the Triangle area and discover its cultural treasures.

During this interview, Wayne shares great insight on the location based services market landscape, how it works and what it means for consumers. And, most importantly, what retailers and brands need to think about when considering a location-based campaign as part of their marketing strategy.

Marketers – considering geolocation or location-based services as part of your future marketing campaigns? Which services are you reviewing and why? How will location tie into your online and offline initiatives? We’d love to hear from you in the comments!

Persuasive Picks for the week of 07/26/10

5 Reasons Why Ford Continues to Kick Butt
Ford created a good amount of social buzz this week with the unveiling of their all new 2011 Explorer. This Clickz.com post from Liana Evans provides insight that brands can learn from on why Ford continues to succeed in the social space.

Forrester Recommends Caution with LBS
Mike Schneider challenges Forrester‘s stance on Location Based Services they published in a recent report, and he provides an alternate point of view that should definitely be considered.

B-Schools All A-Twitter Over Social Media
Brace youself for a new wave of Social Media experts. This Bloomberg Business post from Sommer Saadi explores the new trend where business schools are starting to offer MBA courses on Internet Marketing and Social Media Strategy.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks
Dave Fleet provides a brief overview and commentary on the Altimeter Group’s free report entitled The 8 Success Criteria for Facebook Page Marketing.

To Block or Not to Block Facebook and Social Media in the Workplace
Klint Finley shares highlights from Cisco’s Mid-Year Security Report that recommends “better security education and social media policies in the work place instead of technical restrictions” based on its findings on end-users accessing social media tools at work.

Mobile apps, free conference calls, online health, kids with cameras, free iPads and more – it’s a busy week!

It’s a big, busy week at PerkettPR and I’m acting as our own reporter because I’m so excited to share some client developments taking place. We’ve got product launches, mobile apps, a “kid’s cam” and more. Take a look and let us know what you think. Thanks for reading!

Powwownow – Europe’s largest free conference call provider launched today in the U.S. and unveiled its first iPhone app. You can download it for free here, or at the iPhone App Store or on iTunes. We’re at Think Mobile in New York City today and celebrating the launch with a fun contest where we’re giving away three iPads. Folks here are having fun with our “Powwownow app rap” video contest - check them out (including, embarrassingly, yours truly – although I can’t win!) and click here to learn how to enter for your own chance to win through April 23.

HealthLeap – a free and effortless way for patients to schedule health appointments (ex: doctors, dentists) and stay on top of their health. In turn, it also empowers doctors who want to increase their visibility and interactivity among a new breed of Internet-savvy patients in a measurable and effective way. The net net – HealthLeap makes  scheduling appointments a breeze for the patient, and helps doctors to showcase their practice, extend their brand awareness, fill available appointments and last minute cancellations, and more. Read the full news release for details.

Also today, client St. Louis Children’s Hospital launched their first “Kid Cam” production, where an eight-year-old brain tumor patient turns the tables on his caregivers and examines them to provide an inside look at the SLCH hospital experience. The goal of the video is to offer more personal insight into the hospital from a kid’s perspective so that others in the same situation understand they are not alone. The footage shows some of of the patient’s scarier moments – like accessing the port used to deliver chemotherapy medication – as well as lighter moments such as visits from the music therapist and the adorable therapy dogs. Watch now:

Our newest client, WaveMarket, launched their Veriplace Developer Community “LocationNation” last week, as well as a Developer Contest, awarding two cash prizes of $5,000 and iPads for all second place finishers. The contest encourages developers to create location-based services and applications that can be deployed across the Veriplace platform and remotely locate over 150 million phones in the U.S. Prizes will be awarded for Best location-aware Advertising or Marketing, Best Social app, Best Enterprise app and Most Innovative. The contest runs through July 1 and winners will be announced on July 26. Check out the contest site for details.