Influencers Who Inspire: Hubspot’s Mike Volpe

Just a little over a year ago, Christine Perkett won a guest spot on Hubspot TV with Mike Volpe. Christine received 40% of the vote and had the privilege of guest hosting with Mike live from their Cambridge, MA offices. We’ve always had a huge appreciation for Mike here at PerkettPR, and appreciated him welcoming [...]

Influencers Who Inspire: The CMO Site’s Mitch Wagner

This week’s interview in our “Influencers Who Inspire” series is with Mitch Wagner of The CMO Site. Mitch Wagner, Editor-in-Chief of The CMO Site, has worked both sides of the street, as a technology journalist and a marketer and social media strategist. He helped lead development of social media marketing strategy for a business-to-business security [...]

Keeping up with the Kardashian Brand

Kardashian. Even if you don’t want to, you know the name. You may watch the slew of reality television shows associated with the name (Keeping Up with the Kardashians, Kourtney & Kim Kardashian Take New York, Khloe & Lamar). Or perhaps you shop at Dash (the Kardashian boutique) or Sears (the Kardashian Kollection clothing line). [...]

If Your Social Content Isn’t Brand-Relevant, It’s Just Noise

In the PR industry, we’re paid to make people take notice. Notice of products, services, people, companies. Notice of articles, comments, updates, events. And it’s not always easy – it’s a crowded world out there and “breaking through the noise” is a big challenge. Social media has opened up the options for promotion – we’re [...]

SXSWi 2011: Save the Sessions

Over the last couple of years, we’ve sent one or two PerkettPR representatives to the infamous SXSWi conference, but I had never personally attended for various reasons. This year I decided to take the plunge, after a lot of my industry colleagues in Boston assured me that although they, too, were skeptical in the past, [...]

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