Persuasive Picks for week of 1/23/12

WebProNews writer Drew Bowling shows how social media was used in the workplace this past year in Facebook Accounts For 80% Social Media Traffic World-wide and other fun facts about social media at work. Dr. Trevor Davis provides commentary on the excitement and usefulness of social media in his ZDNet post titled Listen to social [...]

Perkett’s “Persuasive Women” Series Continues with Ann Handley

PerkettPR is very excited to enter 2012 with a great new interview in our “Persuasive Women” series. This new interview is with someone we truly admire, Ann Handley. Ann is a 12-year veteran of creating and managing digital content. Ann is the Chief Content Officer of MarketingProfs, which provides marketing know-how for business people through a full range of online [...]

Persuasive Picks for the week of 11/14/11

Why Social Media Works is a great article byJoe Britton, CEO of Sugar Ventures LLC and provides some insight at Business Insider on to how advertisers can reach consumers through mobile and social media marketing. MarketingProfs Ford Kanzler and H.Buford Barr explain the skills and attributes needed to be a successful PR pro; and how to adapt [...]

Persuasive Picks for the week of 08/29/11

15 Case Studies to Get Your Client On Board With Social MediaThis Mashable post from Jonathan Rick provides 15 recent social media case studies along with the underlying principles that went along with their success. Snackable Content: The Key to EngagementI first heard the phrase “snackable content” a few years ago. At the time, it [...]

Persuasive Picks for the week of 08/08/11

Getting the Most Out of LinkedIn for B2B (and Beyond!) MarketingProfs Managing Editor Matthew Grant recaps some great LinkedIn tips for B2B organizations that were part of a “MarketingProfs How2″ segment that was originally part of a This Week in Digital Media episode featured on the PJA Radio website. A link to the audio segment is also [...]

« go back — keep looking »