Persuasive Picks for the week of 06/27/11

Google Launches Google+ To Battle Facebook Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr. Does Social Media Have a Return on [...]

Persuasive Picks for the week of 03/21/11

Pepsi Refresh: Social Media’s Pearl Harbor or Waterloo?This post by Chris Yeh on the Agency Collaboration blog responds to Bob Hoffman’s “scorching” Ad Contrarian post with a fresh and insightful view on the highly publicized Pepsi Refresh campaign. Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s ExperienceFresh off the heals of our own [...]

Persuasive Picks for the week of 03/14/11

The secrets of Lady Gaga’s social media successSimon Owens highlights the path of Lady Gaga’s success with all things social including some pretty jaw dropping stats via this post on TheNextWeb.com. 5 Questions (and Answers) About Social Location MarketingMarketingProf‘s Ann Handley shares a short Q&A with “Social Location Marketing” author Simon Salt, who explains why [...]

Persuasive Picks for the week of 02/28/11

Understanding the Social Media ROI CycleThe 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable. Lessons From a Corporate Insider: Dream Big, but Think SmallLeading the charge to convince corporate communications of the benefits of moving into the the social [...]

Persuasive Picks for the week of 01/24/11

Down the rabbit hole into the land of social media Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com. The Reports of B2B Marketing’s Demise are Greatly ExaggeratedDianna Huff continues to wave the [...]

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