Persuasive Picks for week of 3/19/12

Pinterest released a new page design for profile pages this week – Danielle Leitch of SocialMediaToday discusses the improved functionality and advantages the new design will provide for both “pinners” and businesses alike in her post Pinterest has a New Design.

This week also brought the announcement of the integration of social media into Google Analytics, bridging the gap between social media and the metrics businesses care about. Frank Reed, Managing Editor at Marketing Pilgrim, asks Was Analytics Google’s REAL Social Media Missing Link? in his latest post that predicts marketers will be looking more closely at more social media channels and see the value of being in even more places.

As Twitter celebrated it’s sixth birthday this week, Nancy Scola set out on a quest for the origins of a hashtag and came up empty handed. In her latest post Our social-media amnesia, she discusses the access and value of archival tweets – via Reuters.

Speaking of hashtags, Todd Wasserman of Mashable focuses on 6 Successful Twitter Hashtag Campaigns that effectively harnessed Twitter in a way that provoked positive discussion and action.

Persuasive Picks for week of 1/2/12

Fortune contributor Anne Fisher questions readers in her latest article, Who owns your Twitter followers? Maybe not you

Search and social are two very different animals that require different types of nurturing, creative support, and management, Dana Todd gives us 2 crucial rules for managing search and social at iMediaConnection

“The industry is littered with the remains of services that seemed to have potential, only to fall short before long.” says Don Reisinger in his CNET post that asks Is Pinterest the ‘next big thing’ in social media? 

 

Mashable offers Social Media Predictions for 2012 including a plateau in the growth of Facebook, YouTube gaining popularity in the living room and more celebrities pouring money into tech startups.

Persuasive Picks for week of 12/5/11

Twitter has introduced a whole new look that it hopes will simplify the user experience. Mashable‘s Tom Wasserman reports in Twitter Launches Major Redesign

15-year-old freshman blogger, Susannah Meyer ponders The Social Media Bubble via the Huffington Post

 

Think About Developing A Social Media Plan says Martin Bishop in his latest post on MediaPost – which provides 10 tips on planning social media programs.

As the social business meme is very much on the rise, Forbes contributor Hadyn Shaughnessy asks readers, Is Social Business the Same as Social Media?

 

Persuasive Picks for the week of 07/27/11

Steering WheelInfluencers
Chris Brogan dives into the true definition of an Influencer – and no, it has nothing to do with your Klout score or the price of your Empire Avenue stock. Be sure to read through the comments for even more points of view.

8 Ways to Maximize Your YouTube Marketing Results
Rick Brooks from Flyte New Media shares 8 great tips for getting the most out of your video production and distribution efforts when posting to Youtube. Each tip is packed full of great information that even seasoned YouTuber’s can benefit from.

Could Social Media Flub Cost You $4.3 Million?
David F. Carr highlights some jaw-dropping dollar figures from a recent Applied Research survey (sponsored by Symantec) that revealed potentially negative and more costly consequences of bringing your brand to the social space.

Number of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”
Altimeter‘s Jeremiah Owyang shares some interesting stats on the number of social media accounts that larger brands are maintaining, along with some helpful advice for Social Media Strategists to help prevent their roles from turning into “the ever reactive sanitation role of social media helpdesk.”

15 Google+ Sites & Services for Power Users
As companies sit and patiently wait for the launch of Google+ features for brands, active users of the service with their personal accounts might like Amy-May Elliot‘s list of Google+-related websites and services compiled in this post on Mashable.

Persuasive Picks for the week of 06/27/11

Google+Google Launches Google+ To Battle Facebook
Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr.

Does Social Media Have a Return on Investment?
This Fox Business post on Fast Company takes a look at the topic of ROI from several different perspectives, including Audi’s social success in garnering consumer engagement (but not sales), Joe Fernadez‘s Klout, WildfireApp CEO, Victoria Ransom and online customer social support platform, Lithium.

B2B social media: Treat it as you would any relationship
Sure, B2C brands tend to steal the spotlight when it comes to showing success with social media-based campaigns, but B2B companies can be just as successful if they use the right approach. This interesting post on MediaUpdate draws a parallel between engaging in the social space and the many phases of human relationships – from flirting all the way through marriage.

Facebook, LinkedIn, and Twitter Hit New Audience Highs
Get a quick overview of the latest comScore Media Metrix stats around the growth explosion being experienced by the big 3 social platforms we all know and love (well, uh… “like”), via this post on MarketingProfs.

The Secret to Making Social Media Work: Get It on a Calendar
Help get your extra busy schedule in check with keeping tabs on all your social monitoring and updating duties with these three practical steps found on Business Insider.