Persuasive Picks for the week of 05/30/11

JetBlueHow JetBlue’s Social Media Strategy Took Flight
Mashable‘s Todd Wasserman shares an interesting Q&A with JetBlue Marketing SVP Marty St. George that provides some insight into the company’s tremendous success with their social efforts.

5 top social media security threats
There’s plenty of information out there about the benefits of integrating social media into your overall marketing strategy and how to dip your toes in the water. But how much thought have you given to the risks? This Network World post from Chris Nerney covers five of the biggest social media security threats that enterprises could encounter.

SEO + Social Media + Blogging: When Will Big Business Catch Up?
Crispin Sheridan, Senior Director of Search Marketing at SAP in New York, shares highlights from Hubspot‘s recent ”2011 State of Inbound Marketing Report” via this post on Clickz.com.

Behold the Awesome Power of Social Media
Bnet‘s Steve Tobak recaps the recent viral social media storm surrounding artist Stevie Koerner and retailer Urban Outfitters. The article shows how social media has the power to emotionally charge a situation and negatively impact a brand regardless if the company is legally in the right.

B2B Marketers and Social Media – The Catch 22 Situation
Sometimes it might feel like the success of our social content and SEO optimization efforts are tied to the whims of Google and their continual tweaking of their search algorithms. To some degree it may be, but this Technorati post from Amit Saxena provides some helpful direction to B2B marketers on how to cope with the fluctuations.

Persuasive Picks for the week of 05/02/11

Measure Metrics6 Social Media Metrics for SMBs To Track
Congrats! You’ve finally launched your brand on a few social platforms and you’re starting to make some headway with your efforts – but, how do you really know if you’re doing it right or if its working? Tracking a few basic metrics will help keep you on track, and Lisa Barone suggests a few to help get you started via this post on SmallBizTrends.com.

Social Media And The Modern Startup
Fast Company Expert Blogger Aaron Arnold explains how “social media allows early adopters to share the experience without the risk of being the entrepreneur creating it” via his own personal experience.

Social Media Policies: Let’s Talk About What You Should Do
Creating a social media policy for your organization can be a tricky task. Its almost like you need to be controlling without being controlling, right? Most organizations base their policies on telling employees what they can’t do when it comes to using social media. This GigaOm.com post from 

Video and Social Media Marketing: Getting C-Suite Executives To Lead

How Barbie & Ken Were Reunited by Social Media
Mashable‘s Erica Swallow began writing about Mattel’s social campaign to reunite Barbie and Ken earlier this year, and I selected her initial post as a Persuasive Pick back in January. This week, she follows up with more detail about the campaign and shares the results of its success.

Image Credit: RambergMediaImages

Persuasive Picks for the week of 04/25/11

Jumping20 Blogs Every Entrepreneur Should Read
Whats that? You’re looking for some new and exciting content to read? This Business Insider post from Alyson Shontell and Bianca Male has enough recommendations to keep small business entrepreneurs busy for quite some time!

Four Ways Leading Companies Are Using Social Media: Lessons For Us All
Ramon Ray shares four easily digestible social media success stories from some well-known brands – in this post on SmallBizTechnology.com.

SMB’s Continue to Increase Social Media Use
Marketing Pilgrim Managing Editor Frank Reed provides highlights from a recent American Express Open Small Business Monitor report that reinforced SMB’s slow and steady march into the deep end of the social media pool.

The shortcomings of Facebook “Likes”
Amielle Lake puts SMS and Facebook “Likes” up against each other to see which can inject a campaign with more juice – in this interesting read on iMediaConnection.com.

Frito-Lay Sets Guinness Record for Facebook Likes
Mashable‘s Todd Wasserman recaps details of Frito-Lay setting the Guinness World Record for highest number of Facebook Page “Likes” within a 24-hour period. Not only is the number they obtained impressive, but Fritos are really tasty when added to a nice bowl of chili and cheese.  :)

Image: Cordey via Flickr

Persuasive Picks for the week of 03/28/11

Phil Collins Rolling Stones Cover7 Social Media Lessons From Phil Collins
Marjorie Clayman guest posts on Jay Baer‘s Convince and Convert blog with this entertaining post that draws parallels between Phil Collins‘ career and social media best practices.

Do You Need a Social Media Detox?
Creating a balance between social media responsibilities at work and personal time can be a tricky task, and sometimes it can be overwhelming. GigaOm‘s Om Malik shares this fun info-graphic from Column Five Media that might help determine if you’re in need of a Social Media Detox.

15 Services to Manage Your Social Media Activity
If my previous pick found you in the need of a detox – but quitting cold-turkey isn’t in the cards – then perhaps one of these social media management tools can ease the flow of the information fire hose.

With +1, Google Search Goes Truly Social — As Do Google Ads
Google launched its anticipated “response” to Facebook’s Like button in the form of its new “+1″ button which will appear in Google search results and later as a standalone button that can be added to individual websites. Get the full rundown via this TechCrunch post from MG Siegler.

Our Choice: The Funniest April Fools’ Jokes
Seeing that this work week ends on April Fool’s Day, it’s only fitting that I top off the picks with Mashable‘s selection of online pranks from the likes of Google, YouTube, LinkedIn and ThinkGeek.

Persuasive Picks for the week of 03/14/11

Lady GagaThe secrets of Lady Gaga’s social media success
Simon Owens highlights the path of Lady Gaga’s success with all things social including some pretty jaw dropping stats via this post on TheNextWeb.com.

5 Questions (and Answers) About Social Location Marketing
MarketingProf‘s Ann Handley shares a short Q&A with “Social Location Marketing” author Simon Salt, who explains why location-based marketing will continue to be relevant and worthy of consideration as part of your overall social strategy.

How Do You Know if Social Media Marketing is Working?
Ira Kalb challenges a recent post from BNET blogger Jeff Haden, where he suggests that “social media marketing is a waste of time” and “doesn’t produce tangible results.”

Most Marketers Clueless About Social Media Conversations
This SocialMediaExaminer.com post from Amy Porterfield highlights the results of the 8th annual Alterian survey, which found marketers admitting to struggles when it comes to customer engagement across multiple social platforms.

Facebook ‘Likes’ more profitable than tweets
Mashable‘s Sarah Kessler breaks down the findings from a recent Eventbrite study that used “in-house social analytics tools to track ticket sales on the site” to determine that Facebook “Likes” drive more sales than Tweets pointing to the same event.

Photo source: AllieIsWierd.com