Persuasive Picks for the week of 03/07/11

LinkedIn TodayLinkedIn Today: A Social News Product For Professionals
Earlier this week LinkedIn held a press conference to announce their new product strategy. The announcement included the launch of their new social news product for professional called “LinkedIn Today.” Leena Rao provides details on LinkedIn’s direction via this post on TechCrunch.

Go guerrilla on social media
Business Standard reprints this nice chunk of content from the book “Gorilla Social Media Marketing” by Jay Conrad Levinson and Shane Gibson that helps marketers to approach their social strategies with gorilla tactics.

70% Of SMBs Plan To Use Social Media
Informationweek‘s Kevin Casey shares the results of a recent Techaisle poll that found 7 out of 10 small businesses plan to use social media in the next year – however, a little less than half of those planning to use it aren’t actually sure how it will help their business.

5 Smart Social PR Campaigns to Learn From
Mashable‘s Leyl Master Black shares five innovative PR campaigns from big brands like Healthy Choice and KFC that have successfully integrated social components.

6 Reasons Your Social Media Sucks
James Kotecki, online content strategist for the Huffington Post lays out the reasons why your social media sucks and urges readers to experiment to find the right combo of tools to make your strategy work.

Persuasive Picks for the week of 02/28/11

Social Media Cycle

Understanding the Social Media ROI Cycle
The 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable.

Lessons From a Corporate Insider: Dream Big, but Think Small
Leading the charge to convince corporate communications of the benefits of moving into the the social space can be a tremendous challenge. This post from Mark Ivey on MPDailyFix.com provides some good tips, along with a personal experience story direct from Mark. As an added bonus, additional advice from the community continues on in the comments section.

Proof of Life: 4 Reasons Why B2B Marketing Lives On
MPDailyFix turned up this other great pick by way of this Pro-B2B post from Carlos Hidalgo who shares “our reasons why B2B marketing is still alive and kicking.

Expand Your Social Media Mix: Twitter Alone is Not Enough
This excellent post from Jeremiah Owyang hits the nail on the head by urging readers to add a little more “steak” (more substantial content) to their social media mix. Several social tool alternatives are shared to help get you away from focusing on Twitter as your primary content sharing vehicle.

Why the digital agency will never die
In this iMediaConnection.com post. JetSet Studios CEO, Russell Scott shares his take on why digital agencies are here to stay and how the “story” is at the center of it all.


 

Persuasive Picks for the week of 02/07/11

Facebook's New Page Layout Facebook Launches Pages Redesign
Get the lowdown on this week’s rollout of Facebook‘s new layout for Pages via this Mashable post from Ben Parr. What does it mean for your brand?

Facebook Page redesign: 10 things admins should do RIGHT NOW
Since this week’s first pick filled you in about all the Facebook Page changes, this post from David Griner on TheSocialPath.com will guide page Admins in the right direction on what key things they should change first.

Marketers use social media for Valentine promotions
Valentine’s Day is upon us and many marketers have turned to social media in order to promote their related brands. USAToday‘s Bruce Horovitz share examples of six brands who are vying for your Valentine’s Day attention in the social space. On a related note, our client Corey McPherson Nash asks your opinion of the new “romantic” messaging from Teleflora, in this “Tired or Tacky Hearts” post.

Top Ten Things That Get You Unfollowed/Unfriended
Are you still trying to learn the ins and outs of proper etiquette when navigating the social landscape? This post from Peter Shankman provides a good list of DON’Ts to keep you on the right track.

Cyber graffiti with WiFi network names as advertising
Author David Meerman Scott shares this entertaining post on how brands can potentially cash in on some free advertising by leveraging the publicly-broadcast name of their WiFi access points with some creativity.

Persuasive Picks for the week of 01/31/2011

Digg

Digg Updates Design to Draw Users Back
Remember the days when part of your social strategy was to try and get your articles voted to the front page of Digg? Those days are long gone and Digg almost is as well. Mashable‘s Ben Parr highlights Digg’s recent user interface change in order to regain some of the popularity it once had.

Why Social Media Hasn’t Killed The Super Bowl For Advertisers
Seems like big brands are still willing to pay big bucks for ad spots on the one day that viewers won’t fast forward their DVRs through the commercials. Find out why, in this post from Antony Young on Forbes.com.

Digital Divide: Segregation Is Alive and Well in Social Media
Pepper Miller provides an eye-opening and very interesting look into how ethnic Internet users congregate in the online social space via this post on AdAge.com.

What to Consider When Executing Your Social Media Strategy
Fiorella Alvarado from MoreVisibility.com shares four tips to help you take advantage of opportunities and avoid pitfalls when executing your new social strategy.

Mattel Launches Digital Campaign Aiming To Reunite Barbie & Ken
Erica Swallow shares details from Mattel‘s new massive online (and offline) social campaign to reunite Ken and Barbie. This should definitely be a fun one to keep an eye on.