PR: Needed, If Not Loved – and Sorely in Need of Industry Change

I had the pleasure of receiving a complimentary copy of Rafe Needleman’s book, “PRO PR TIPS: Public Relations Advice from a Jaded Journalist” recently. (Thank you to its sponsor, ITDATABASE). This book is a brief and humorous – although sadly accurate – compilation of 100 tips that Rafe started originally as an occasional exasperated Twitter [...]

Journalists are People Too – a Q&A with Jennifer Leggio of ZDNet

There continues to be quite a snarky relationship between the PR world and the world of journalism. There are valid gripes on both sides but one that continues to be mentioned by journalists is that PR folks don’t build relationships correctly. So this Q&A interview – our first in a series focused on personal Q&As with journalists, bloggers and industry analysts – is based on getting to know the journalists as the humans they are. No hidden agendas – just good, clean fun.

Persuasive Picks for the week of 05/26/08

Tag Recommendations for Content: Ready to Filter Noise?
Properly tagging your content can go a long way to improving your visibility on the Net. Hutch Carpenter shares his review of four bookmarking and tagging services you can use to boost your “Google-Juice.”
Death of Education and the Dawn of Learning
Here’s a great post on the Servant [...]