Google Wave is Dead
This ReadWriteWeb post by Marshall Kirkpatrick covers the short lived life of Google Wave after this weeks announcement that Google will be halting future development on the product.
3 Ways to Handle the Unpredictable Behavior of the B2B Buyer
Michele Linn from MarketingProfs shares this very entertaining comparison between her two year old daughter and the characteristics of the typical B2B buyer.
Brands Slow to Embrace Social Media For Global Markets
Mark Walsh from the MediaPost News recaps findings from a recent Harris Interactive study that found less than 50% of companies surveyed are using Facebook to connect with consumers globally.
50 Surprising Facts About Social Media
Did you know that the average Facebook user has 130 friends? This post on Edudemic.com lists a plethora of interesting and fun facts about many of the social network platforms that we all know and love.
Three Instantly Effective Social Media Strategies
Alexandra Samuel, CEO of Social Signal, outlines three great options for building a robust social media presence, regardless of budget. Her article in BusinessWeek suggest companies use simple and quick innovations, building on existing tools and established best practices.
Facebook and MySpace: Beware Of The Mommy Bloggers
Mediapost’s Catharine. P Taylor reviews how mommy bloggers inadvertently, perhaps, uncovered a central truth about social media marketing: it isn’t at all about carefully targeted display ads, or search ads, but about relationship-building.
Who is responsible for your social media strategy? This article by Wayne Kurtzman on Media Bullseye debates whether or not you should hire an entry-level person to manage your “dances with the public” and reminds us that “They are speaking for your company on the world wide stage.” Other important caveats: “One: These are not small companies. Two: Nothing personal, but these companies do not understand social media. Three: as a good friend reminded me, this is all too new – there are no experts.”
As a remote workforce, we’re more than familiar with the importance of self-discipline and internal motivation as critical success factors. The Wall Street Journal takes a look at these and other crucial elements of success for future workers facing the disappearance of traditional office environments. Alexandra Levit asks, “What’s in Your Future?”
If you still aren’t convinced that social media is a strategy you should add to your marketing, customer service and sales mix, read “Managing an Online Reputation” from Kermit Pattison in The New York Times. “Your customers are talking about you — and the whole world is listening.”