Making Time For Evolution
There are plenty of excuses for not integrating social media into your marketing strategy, but more often than not it comes down to resources or time. Amber Naslund from Radian6 urges readers to “harness their potential” and “embrace the unknown” in this motivational post.
The Metrics of Social Media
This post by Danny Brown expands on social media metrics and the importance of clearly identifying what you want to achieve, how long you want to spend achieving it and actually doing the measuring. He also suggests a variety of metrics to consider when getting started.
Taking the First Steps in Social Marketing
Gary Halliwell explains why tying social media profiles to your CRM records is a great first step in the right direction for getting started with Social Marketing.
5 Easy Ways to Drive Social Media Fans to Action
Building a large online community is great, but driving them to action is essential for the bottom line. Peter Wylie from SocialMediaExaminer shares these practical examples to help increase your community engagement.