Persuasive Picks for week of 4/30/12

Women Are More Social – When It Comes to Social Media, That Is writes Entrepreneur’s Mikal E. Belicove reporting the results of Nielsen’s latest State of The Media report that shows women are the alpha players on the social media playground. In How Products Participate In Social Media, expert blogger Matt Compton explains that the [...]

Persuasive Picks for week of 4/9/12

Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr has a solid following with agency folks, especially creatives in Why digital marketers can’t ignore Tumblr via iMediaConnection. Peter Himler recounts on The Flack [...]

Persuasive Picks for the week of 07/12/09

Verizon Integrates Twitter, Facebook into FiOS TV Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box. Box-Office Weekend: Brüno a One-Day Wonder? Another example of how Twitter has changed the “product launch” game by accelerating the word-of-mouth process with potentially [...]