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	<title>PerkettPRsuasion - The PerkettPR Blog &#187; Microsoft</title>
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	<link>http://perkettprsuasion.com</link>
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		<title>Raleigh&#8217;s Social Media and Tech Community share 2011 Predictions at TIMA Summit Party</title>
		<link>http://perkettprsuasion.com/2010/11/22/raleighs-social-media-and-tech-community-share-2011-predictions-at-tima-summit-party/</link>
		<comments>http://perkettprsuasion.com/2010/11/22/raleighs-social-media-and-tech-community-share-2011-predictions-at-tima-summit-party/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 22:39:42 +0000</pubDate>
		<dc:creator>Claire Russell</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[2011 Predictions]]></category>
		<category><![CDATA[AutoTrader.com]]></category>
		<category><![CDATA[Claire Russell]]></category>
		<category><![CDATA[DesignBox]]></category>
		<category><![CDATA[Go Daddy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[MediaTwo Interactive]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PerkettPR interviews]]></category>
		<category><![CDATA[Raleigh]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[TIMA]]></category>
		<category><![CDATA[TIMA Summit Party]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=3081</guid>
		<description><![CDATA[Last Thursday night I attended the TIMA Summit Party – the only afterparty for the Third Annual Internet Summit in Raleigh, North Carolina. Quickly becoming one of the largest internet conferences on the East Coast, the Internet Summit was a near sellout this year with an estimated 1500 attendees! Bringing together Internet executives, senior marketers, entrepreneurs and [...]]]></description>
			<content:encoded><![CDATA[<p>Last Thursday night I attended the <a style="color: blue; text-decoration: underline;" href="http://www.triangleinteractive.org/">TIMA</a> Summit Party – the <em>only </em>afterparty for the Third Annual Internet Summit in Raleigh, North Carolina. Quickly becoming one of the largest internet conferences on the East Coast, the Internet Summit was a near sellout this year with an estimated 1500 attendees!</p>
<p>Bringing together Internet executives, senior marketers, entrepreneurs and investors, this years speakers represented companies like Google, Microsoft, <a style="color: blue; text-decoration: underline;" href="http://Salesforce.com/">Salesforce.com</a>, Yahoo!, Go Daddy, <a style="color: blue; text-decoration: underline;" href="http://AutoTrader.com/">AutoTrader.com</a>, and more. Speakers presented on topics ranging from Social Media, to Mobile, Online Video, Cloud Computing, Real-time, Analytics, Online Advertising, and E-commerce.</p>
<p>The TIMA Summit Party was also a huge success! Hosted by TIMA and co-sponsored by <a style="color: blue; text-decoration: underline;" href="http://www.designbox.us/">DesignBox</a> &#8211; who provided the awesome venue &#8211; and <a style="color: blue; text-decoration: underline;" href="http://www.mediatwo.net/">MediaTwo Interactive</a>, some have said this year’s party was one of the best events tied to the Tech/Social Media community of Raleigh.</p>
<p>The following video offers a small taste of how great the event was and features a few of the party attendees sharing their predictions for 2011. What do you think will be the hot trends for 2011? What do you think about some of the predictions shared in this video? Share your response in the comments section below – and thanks for watching!</p>
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		</item>
		<item>
		<title>Persuasive Picks for the week of 10/11/10</title>
		<link>http://perkettprsuasion.com/2010/10/15/persuasive-picks-for-the-week-of-101110/</link>
		<comments>http://perkettprsuasion.com/2010/10/15/persuasive-picks-for-the-week-of-101110/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:31:33 +0000</pubDate>
		<dc:creator>Jeff Glasson</dc:creator>
				<category><![CDATA[Persuasive Picks]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Clickz.com]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Corona]]></category>
		<category><![CDATA[Drew McLellan]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Lauren Indvik]]></category>
		<category><![CDATA[Mari Smith]]></category>
		<category><![CDATA[Mark Jackson]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[mobile usage]]></category>
		<category><![CDATA[Pete Cashmore]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social campaign]]></category>
		<category><![CDATA[Social Media Examiner TV]]></category>
		<category><![CDATA[social strategy]]></category>
		<category><![CDATA[TNS]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=2979</guid>
		<description><![CDATA[How to Integrate Video Into Your Social Media MarketingThe latest episode of Social Media Examiner TV hosted by Mari Smith features a plethora of basic information on getting started with mixing video into your social content offerings. Watch the episode below, but be sure to make the jump over to the site for links to [...]]]></description>
			<content:encoded><![CDATA[<p><a style="font-weight: bold;" href="http://bit.ly/btt1kJ">How to Integrate Video Into Your Social Media Marketing</a><br />The latest episode of <a href="http://www.socialmediaexaminer.com/tag/social-media-examiner-tv/">Social Media Examiner TV</a> hosted by <a href="http://www.marismith.com/">Mari Smith</a> features a plethora of basic information on getting started with mixing video into your social content offerings. Watch the episode below, but be sure to make the jump over to the site for links to all the resources mentioned in the video.</p>
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<p> </p>
<p><a href="http://bit.ly/95SkFo"><span style="font-weight: bold;">Could Facebook be bluffing on search-engine plans?</span></a><br /><a href="http://www.mashable.com">Mashable</a>&#8216;s <a href="http://en.wikipedia.org/wiki/Pete_Cashmore">Pete Cashmore</a> shares his perspective on this week&#8217;s <a href="http://www.cnn.com/2010/TECH/web/10/13/facebook.bing/index.html">Facebook/Microsoft Bing partnership</a> via his regular column on <a href="http://www.cnn.com">CNN.com</a>.</p>
<p><a href="http://bit.ly/ctBU45"><span style="font-weight: bold;">What Social Media Can Teach Us About SEO</span></a><br />There are plenty of ways to &#8220;game&#8221; social platforms in order to give off a perception of greater influence, but when it comes to search rankings, only original and engaging content will get you where you need to be in the world of <a href="http://en.wikipedia.org/wiki/Search_engine_optimization">SEO</a>. <a href="http://www.vizioninteractive.com/">Vizion Interactive</a> CEO <a href="http://twitter.com/MarkJackson">Mark Jackson</a> shares his views on the the topic, via this post on <a href="http://www.Clickz.com">Clickz.com</a>.</p>
<p><a href="http://mashable.com/2010/10/11/social-media-email-mobile-study/"><span style="font-weight: bold;">Social Media Now More Popular Than E-mail on Mobile Devices</span></a><br /><a href="http://www.twitter.com/laureni">Lauren Indvik</a> highlights the results of a recent <a href="http://discoverdigitallife.com/">TNS</a> report that found &#8220;<span style="font-style: italic;">mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail</span>&#8221; via this post on <a href="http://www.mashable.com">Mashable</a>. Is mobile part of your social strategy yet?</p>
<p><a href="http://bit.ly/aBNgax"><span style="font-weight: bold;">How to drive Facebook likes</span></a><br />This post from <a href="http://www.drewsmarketingminute.com/about_drew.html">Drew McLellan</a> provides a brief overview of <a href="http://www.facebook.com/CoronaLight">Corona&#8217;s recent Facebook campaign</a> to drive more &#8220;Likes.&#8221; Don&#8217;t have a Corona-sized budget? Drew also provides some good tips on executing your own successful campaign.</p>
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		<title>Getting Social—Social Media’s Boost for Breast Cancer Awareness Month</title>
		<link>http://perkettprsuasion.com/2010/10/14/breastcancerawareness/</link>
		<comments>http://perkettprsuasion.com/2010/10/14/breastcancerawareness/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 23:31:14 +0000</pubDate>
		<dc:creator>Johanna Lucia</dc:creator>
				<category><![CDATA[Social Media & Networking]]></category>
		<category><![CDATA[American Cancer Society]]></category>
		<category><![CDATA[Breast Cancer Awareness]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[Medline]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Oregon]]></category>
		<category><![CDATA[pink]]></category>
		<category><![CDATA[Pink Glove Dance]]></category>
		<category><![CDATA[pink ribbon]]></category>
		<category><![CDATA[Providence St. Vincent Medical Center]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Susan G Komen]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=2976</guid>
		<description><![CDATA[Pink—it’s everywhere this month. My local newspaper is dyed pink. NFL Football players are sporting pink sneakers and wristbands. Niagara Falls and the Georgia Aquarium are showing their support for breast cancer by lighting up in pink for the entire month. And even Microsoft issued a pink mouse to celebrate the cause. It’s Breast Cancer Awareness [...]]]></description>
			<content:encoded><![CDATA[<p><!-- @font-face {   font-family: "Calibri"; }@font-face {   font-family: "Tahoma"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; line-height: 115%; font-size: 11pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }div.Section1 { page: Section1; } --></p>
<p class="MsoNormal"><img style="float: left; margin-top: 10px; margin-bottom: 10px; margin-right: 10px;" src="http://perkettprsuasion.com/wp-content/uploads/2010/10/moz-screenshot.png" alt="" width="124" height="246" /><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Pink—it’s everywhere this month. My local newspaper is dyed pink. NFL Football players are sporting pink sneakers and wristbands. Niagara Falls and the Georgia Aquarium are showing their support for breast cancer by lighting up in pink for the entire month. And even </span><a href="http://mashable.com/2010/10/05/microsoft-pink-mouse-breast-cancer/"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Microsoft</span></a><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;"> issued a pink mouse to celebrate the cause. It’s Breast Cancer Awareness month— a time for women and men to learn, to remember, and to survive. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Nearly everyone knows someone, has a story, or has been affected by this disease somehow, someway. My Grandmother survived — she had a double mastectomy in her seventies. My Aunt died. She was in her forties and had two kids in high school. It’s a cause that nearly everyone can put a human face behind and, as sad as that is, this could be the reason breast cancer is such a well-recognized and widely supported cause.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">In fact, breast cancer is now a brand in itself. It has a logo. Sponsored events. Spokespeople and celebrity endorsements. A trademark color. It has an elected month. It’s a successful brand in part because of its ability to create an emotional link with its audience; however, with the ever-changing social media landscape, this brand (along with many other brands) is challenged. Brands need to engage their audience by sharing content – they need to speak and listen—ultimately developing a valuable rapport with its target audience. Interestingly, over the past few years, and gaining momentum each passing year, breast cancer awareness is being touted through various social networks and social media campaigns. It’s clear that breast cancer awareness has an active voice within the social network community. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Social media has the power to be a huge platform for advocating awareness and spreading the word. The YouTube </span><a href="http://www.youtube.com/watch?v=OEdVfyt-mLw"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">“Pink Glove Dance”</span></a><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;"> video by the Providence St. Vincent Medical Center in Oregon proved to be an online sensation. The dance is meant to raise awareness for early detection, pump up hospital employees, and encourage those in the fight against breast cancer. With over 1.8 million hits on YouTube, this social media campaign demonstrated such huge success that Medline, the Chicago-area company that makes the pink gloves and produced the video, decided to create a </span><a href="http://pinkglovedance.com/"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">sequel</span></a><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">—with more than 4,000 healthcare workers and breast cancer survivors. </span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">On the other hand, some Facebook campaigns for breast cancer awareness month are quite curious. <span style="color: black;">For example, last year the women of Facebook wrote the color of their </span></span><a href="http://mashable.com/2010/01/07/bra-color-facebook-status/"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">bra</span></a><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma; color: black;">&#8211; and nothing else&#8211; as their Facebook statuses. This year, women are using their statuses to fill in the statement about their handbags or pocketbooks: “I like it on the…”</span><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;"> Ultimately, they’re trying to sound scandalous, but it’s <span style="color: black;">the lack of correlation between the disease and these campaigns that are confusing. The campaigns seem to be completely irrelevant to anything having to do with breast cancer; however, </span>there’s no denying that <span style="color: black;">the effects of successful campaigning for breast cancer have led to a remarkable decline in the disease.</span> <span style="color: black;">Surprisingly, the campaigns do work. </span></span><a href="http://www.facebook.com/susangkomenforthecure#%21/susangkomenforthecure?v=wall"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Susan G. Komen for the Cure</span></a><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;"> and </span><a href="http://www.cancer.org/"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">The American Cancer Society</span></a><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;"> stated they received a significant increase of Facebook fans and inquires for more information about the disease. <em>The power of social media.</em></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">So fellow pink-branding observers—what do you think about the success of breast cancer awareness month thus far? Please share your thoughts of what you noticed most about this campaign. What did you choose to promote or share with friends on your various social networks? What didn’t you want to share (either too sad or too personal)? And for those of you who donated to the cause—what got you to reach into your wallet and donate? Do you see other causes learning from this success and building out their brands? If so we’d love to know who they are. Please share your thoughts in the comments below.</span></p>
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		<title>Persuasive Picks for the week of 07/12/09</title>
		<link>http://perkettprsuasion.com/2009/07/17/persuasive-picks-for-the-week-of-071209/</link>
		<comments>http://perkettprsuasion.com/2009/07/17/persuasive-picks-for-the-week-of-071209/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 12:56:38 +0000</pubDate>
		<dc:creator>Jeff Glasson</dc:creator>
				<category><![CDATA[Persuasive Picks]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Bruno]]></category>
		<category><![CDATA[Chris Pirillo]]></category>
		<category><![CDATA[corporate blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FiOS]]></category>
		<category><![CDATA[IE6]]></category>
		<category><![CDATA[Michael Estrin]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=1213</guid>
		<description><![CDATA[Verizon Integrates Twitter, Facebook into FiOS TV Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box. Box-Office Weekend: Brüno a One-Day Wonder? Another example of how Twitter has changed the &#8220;product launch&#8221; game by accelerating the word-of-mouth process with potentially [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a title="Verizon Integrates Twitter, Facebook into FiOS TV" href="http://www.pcmag.com/article2/0,2817,2350221,00.asp" target="_blank">Verizon Integrates Twitter, Facebook into FiOS TV</a></strong><br />
Verizon helps consumers take another small step towards TV and online integration with the addition of Twitter and Facebook access via their set-top box.</p>
<p align="center"><img src="http://perkettprsuasion.com/wp-content/uploads/2009/07/verizon_fios.jpg" alt="Verizon FiOS and Twitter/Facebook" width="400" height="289" /></p>
<p><strong><a title="Box-Office Weekend: Brüno a One-Day Wonder?" href="http://www.time.com/time/arts/article/0,8599,1910059,00.html?xid=rss-arts" target="_blank">Box-Office Weekend: Brüno a One-Day Wonder?</a></strong><br />
Another example of how <a title="Twitter" href="http://www.twitter.com" target="_blank">Twitter</a> has changed the &#8220;product launch&#8221; game by accelerating the word-of-mouth process with potentially negative side-effects.</p>
<p><strong><a title="YouTube Will Be Next To Kiss IE6 Support Goodbye" href="http://www.techcrunch.com/2009/07/14/youtube-will-be-next-to-kiss-ie6-support-goodbye/" target="_blank">YouTube Will Be Next To Kiss IE6 Support Goodbye</a></strong><br />
Fans of Internet Explorer (do any really exist..?!) who frequent <a title="YouTube" href="http://www.youtube.com" target="_blank">YouTube</a> are now being notified that the platform will be dropping support for IE6 in the near future. Gone are the days where web app developers felt the need to continually support aging browser technology as to not &#8220;upset&#8221; the user base.</p>
<p><strong><a title="Can a Company Take Social Networking too Far?" href="http://chris.pirillo.com/can-a-company-take-social-networking-too-far/" target="_blank">Can a Company Take Social Networking too Far?</a></strong><br />
<a title="About Chris Pirillo" href="http://chris.pirillo.com/abiout" target="_blank">Chris Pirillo</a> shares this almost unbelievable news about retailer <a title="Best Buy" href="http://www.bestbuy.com" target="_blank">Best Buy&#8217;s</a> odd move with their new &#8220;social networking requirements&#8221; for employees.</p>
<p><strong><a title="9 keys to the perfect corporate blog" href="http://www.imediaconnection.com/content/23782.asp" target="_blank">9 keys to the perfect corporate blog</a></strong><br />
<a title="About Michael Estrin" href="http://www.imediaconnection.com/bios/bio.aspx?id=5184" target="_blank">Michael Estrin</a> provides 9 tips to help companies to provide a more compelling corporate blog.</p>
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		<title>Two New Social Networking Lessons from &#8211; and for &#8211; PR</title>
		<link>http://perkettprsuasion.com/2007/10/25/two-new-social-networking-lessons-from-and-for-pr/</link>
		<comments>http://perkettprsuasion.com/2007/10/25/two-new-social-networking-lessons-from-and-for-pr/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 02:13:59 +0000</pubDate>
		<dc:creator>Christine Perkett</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Social Media & Networking]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Read/WriteWeb]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=23</guid>
		<description><![CDATA[Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency! &#160; 1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a new “friend” on her [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0pt"><span style="font-size: 10pt; font-family: Tahoma">Two developments in social networking this week teach us more PR lessons – first and foremost,<span>  </span>don’t forget the transparency!</span></p>
<p class="MsoNormal" style="margin: 0pt">&nbsp;</p>
<p class="MsoNormal" style="margin: 0pt 0pt 0pt 36pt; text-indent: -18pt"><span><span>1)<span>      </span></span></span><span style="font-size: 10pt; font-family: Tahoma">Facebook/Microsoft – While the <a href="http://www.news.com/8301-13577_3-9803416-36.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20"><span style="color: #800080">market was abuzz</span></a> with a <a href="http://www.news.com/8301-13860_3-9803689-56.html"><span style="color: #800080">battle between Microsoft and Google over Facebook </span></a>on Wednesday, a PR representative from Facebook “leaked” the deal by posting a new “friend” on her Facebook page. That friend just so happened to be <span style="color: black">Adam Sohn, who heads up global sales and marketing PR at Microsoft. <a href="http://valleywag.com/tech/adam-sohn/"><span style="color: #800080">ValleyWag</span></a> – always the innovative thinkers – used this as enough confirmation of the rumors.</span></span></p>
<p class="MsoNormal" style="margin: 0pt 0pt 0pt 18pt">&nbsp;</p>
<p class="MsoNormal" style="margin: 0pt 0pt 0pt 36pt; text-indent: -18pt"><span><span>2)<span>      </span></span></span><span style="font-size: 10pt; color: black; font-family: Tahoma">Your written PR pitches are on display – make sure they are quality! <a href="http://marshallk.com/aboutmarshall/"><span style="color: #800080">Marshall Kirkpatrick</span></a>, </span><span style="font-size: 10pt; font-family: Tahoma" lang="EN"><a href="http://marshallk.com/joiningrww"><span style="color: #800080">lead writer</span></a> at <a href="http://readwriteweb.com/">Read/WriteWeb</a> (and a <a href="http://marshallk.com/consulting-services/">consultant in new online software and marketing</a>), </span><span style="font-size: 10pt; color: black; font-family: Tahoma">highlights <a href="http://marshallk.com/5-pr-pitches-the-good-and-bad"><span style="color: #800080">in a late Wednesday blog</span></a> five PR pitches he’s recently received that not only had the opposite effect of grabbing his interest but, collectively, impassioned him to post them for critique on his blog – <em>with names</em>. Yikes.</span></p>
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<p class="MsoNormal" style="margin: 0pt"><span style="font-size: 10pt; color: black; font-family: Tahoma">The lessons here? Social media is by its very nature transparent – what you put out there can be reposted, repurposed and on display for anyone to research critique, link to and comment on &#8211; forever. Make sure you are sending quality communications that you can stand behind. Learn and abide by unspoken etiquettes of the communities, engage in using social media intelligently, and moreover, give reporters more than just “stuff” regardless of the vehicle in which you choose to communicate.</span></p>
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<p class="MsoNormal" style="margin: 0pt"><span style="font-size: 10pt; color: black; font-family: Tahoma">You’re busy, right? Imagine how busy they are – and how many pitches they have to read through in a day. If you want to connect, do it only when you know you’ve got something good – or maybe when you don’t want anything at all (old fashioned relationship building) &#8211; and give them quality, concise and personally relevant information (no one blasts generic email pitches these days…right??).</span></p>
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		<title>Business Online at Office 2.0 Conference This Week</title>
		<link>http://perkettprsuasion.com/2007/09/04/business-online-at-office-20-conference-this-week/</link>
		<comments>http://perkettprsuasion.com/2007/09/04/business-online-at-office-20-conference-this-week/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 16:27:01 +0000</pubDate>
		<dc:creator>Christine Perkett</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Social Media & Networking]]></category>
		<category><![CDATA[Tech Industry]]></category>
		<category><![CDATA[Conduit AllMyBlogs]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Intuit]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Office 2.0]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Webware]]></category>

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		<description><![CDATA[We have some exciting new clients attending Office 2.0 this week to unveil great new online applications for business and individual professionals. We’ll announce some of their news later this week. Just like the show itself, PerkettPR’s clients are focusing on social networks for business, a new generation of online collaboration and more. &#160; &#160; [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0pt"><span style="font-size: 10pt; font-family: Tahoma">We have some exciting new clients attending <a href="http://www.o2con.com/index.jspa" title="http://www.o2con.com/index.jspa"><span style="color: #800080">Office 2.0 </span></a>this week to unveil great new online applications for business and individual professionals. We’ll announce some of their news later this week. Just like the show itself, PerkettPR’s clients are focusing<span style="color: black"> </span>on <a href="http://en.wikipedia.org/wiki/List_of_social_networking_websites" title="http://en.wikipedia.org/wiki/List_of_social_networking_websites"><span style="color: #800080">social networks</span></a> for business, a new generation of online collaboration and more. </span></p>
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<p class="MsoNormal" style="margin: 0pt"><span style="font-size: 10pt; font-family: Tahoma">This is a small but focused show that highlights the best in online productivity and although there are a lot of Goliaths in attendance (<a href="http://www.google.com/" title="http://www.google.com/"><span style="color: #800080">Google</span></a>,<a href="http://www.microsoft.com/" title="http://www.microsoft.com/"> Microsoft</a>, <a href="http://www.sap.com/solutions/index.epx" title="http://www.sap.com/solutions/index.epx"><span style="color: #800080">SAP</span></a>, <a href="http://www.intuit.com/" title="http://www.intuit.com/">Intuit</a> and more), there are also a lot of next generation Web 2.0 innovators showcasing their wares. These are very often the folks who bring the best to our market – the SMB market. Not only are we an SMB ourselves, but many of our clients fall into this category. We are always looking for the best in online collaboration, SaaS and productivity solutions. We use a lot of these already, including <a href="http://www.quickbooksonline.com/" title="http://www.quickbooksonline.com/">Intuit’s QuickBooks Online</a>, <a href="https://easynet.adp.com/" title="https://easynet.adp.com/">ADP EasyNet</a>, <a href="http://www.constantcontact.com/" title="http://www.constantcontact.com/">Constant Contact’s </a><a href="http://www.constantcontact.com/email-marketing/index.jsp" title="http://www.constantcontact.com/email-marketing/index.jsp"><span style="color: #800080">email marketing</span></a> and <a href="http://www.constantcontact.com/survey/index.jsp" title="http://www.constantcontact.com/survey/index.jsp"><span style="color: #800080">online survey</span></a> products, <a href="http://www.genius.com/products/salesGenius.html" title="http://www.genius.com/products/salesGenius.html"><span style="color: #800080">Genius’ SalesGenius</span></a>, <a href="https://www.gotomeeting.com/" title="https://www.gotomeeting.com/"><span style="color: #800080">GoToMeeting</span></a> and of course a plethora of <a href="http://bizsolutions.google.com/services/" title="http://bizsolutions.google.com/services/"><span style="color: #800080">Google business solutions</span></a>. We also use our client, <a href="http://www.conduit.com/">Conduit’s</a>, <a href="http://campaign.conduit.com/AllMyBlogs/Download2.htm"><span style="color: #800080">AllMyBlogs</span></a> toolbar to stay updated on up-to-the-minute news and opinions from the hottest blogs such as <a href="http://www.techcrunch.com/"><span style="color: #800080">TechCrunch</span></a>, <a href="http://www.gigaom.com/">GigaOM</a>,<a href="http://www.mashable.com/"><span style="color: #800080"> Mashable</span></a> and <a href="http://www.webware.com/"><span style="color: #800080">Webware</span></a>.</span></p>
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<p class="MsoNormal" style="margin: 0pt"><span style="font-size: 10pt; font-family: Tahoma"><a href="http://www.webpronews.com/topnews/2007/09/04/google-wiki-may-arrive-today" title="http://www.webpronews.com/topnews/2007/09/04/google-wiki-may-arrive-today"><span style="color: #800080">Press</span></a> and <a href="http://opinion.tekrati.com/2007/08/30/amy-wohl-looks-ahead-to-office-20-conference/" title="http://opinion.tekrati.com/2007/08/30/amy-wohl-looks-ahead-to-office-20-conference/"><span style="color: #800080">blog </span></a>coverage has already begun &#8211; and with some of the best <a href="http://www.o2con.com/docs/DOC-1019" title="http://www.o2con.com/docs/DOC-1019"><span style="color: #800080">bloggers, reporters and analysts</span></a> attending, it’s sure to expand this week. We can’t wait to see <a href="http://www.webware.com/8301-1_109-9770611-2.html"><span style="color: #800080">what’s unveiled </span></a>at this show that focuses on a “unique gathering of visionaries, thought leaders, and customers using innovative online services for getting things done at the office, at home, and on the go.” As a distributed workforce trendsetter, that’s music to our ears.</span></p>
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