Thanks, Boston – TechCrunch MeetUp Success!

We are recovering from a busy week that culminated in the TechCrunch Boston MeetUp last Friday. We are very proud of the way the event turned out – in addition to helping the TechCrunch gang plan, promote and secure sponsors, we participated as one ourselves and also helped launch two new clients, Moola and Mzinga, at the event. Among the sea of people we met a lot of intelligent, enthusiastic and zealous Web 2.0 entrepreneurs. From those still in business school to old clients and colleagues we hadn’t seen in years, it was a wonderful place to connect with the Boston tech community.

Some of our favorites – in addition to our own clients, of course – were Punchbowl, SnapYap, UpNext and Mogility as well as individuals, bloggers and reporters including, of course Mike, Heather Harde and Erick Schonfeld, Sarah Wurrey and Nate Burke of BlogString, the infamous Chris Brogan, Scott Monty, John Puskarich of Bountii, Wade Roush, David Cutler (who got Christine Perkett to do her first Utter!) Julia Roy, Amanda Mooney, Chris Herot, Brian Costello and Matt Hillery, Tracy Brady of Referral Key, David Aronoff, Kate Castle and Chip Hazard of IDG Ventures Boston, Sangita Chandra and Jason Potts of Chronicle/WCVB-TV and many, many more. Thank you everyone for attending, chatting and connecting!

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In addition to Twittering updates from the party, we spent a good deal of time in the lit-up PerkettPR Lounge – interviewing attendees about what they do, why they were attending the party and what they thought about the tech market’s future. We will feature these interviews over the next couple of weeks. Img_2287

Today we begin with Mike Arrington – we wanted to know what he thought of Boston and the tech market in general. One of his most interesting comments was in regards to the Boston tech community and how we should self-organize more to connect and support all the entrepreneurial spirit in the city. At PerkettPR, we’ve seen more of this happen as we continue to get involved in the social networking community here and expand our relationships both online and off. It’s been a great experience meeting so many intelligent people who are passionate about technology. We look forward to continuing the dialogue in many ways in 2008 – in Boston and beyond.

Click below to see Mike’s interview.

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PerkettPR Helps TechCrunch Bring MeetUp 11 to Boston

Grouop_at_tc The team here is really excited to be working with the TechCrunch gang, and their co-host IDG Ventures, to bring the respected MeetUp parties to Boston November 16. We have been busy over the last month or so planning venues, confirming sponsors and brainstorming with Jeanne Logozzo to pull the MeetUp 11 party together. We’re proud to welcome Mike Arrington, Heather Harde and new Co-Editor Erick Schonfeld to our beautiful city and we intend to work very hard to help them make this the best TechCrunch event yet.

 

 

Like last time, PerkettPR will be in full force with a thirst-quenching station. We hope to see you all there! If you are interested in sponsorships, let us know or contact Jeanne directly.

 

 

 

Don’t forget, the MeetUps tend to sell out rather quickly so watch the site today to get yours – the first 250 will be available today through EventBrite.

 

Details:

Date: November 16, 2007
Time: 6 – 11 pm
Location: The Estate; 1 Boylston Place
(Maps: Google / Microsoft / Yahoo)
Register here through EventBrite, based on availability

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PerkettPR TechCrunch Party Report; July 27, 2007 at August Capital

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It was a wild and wonderful time at the TechCrunch Party 9 on Friday. Thanks to the gorgeous hot weather in the early hours of the party, the PerkettPR-sponsored margarita booth had a continual flow of Silicon Valley’s “hottest” lining up to get some relief with our frosty beverages. Here’s a recap of our collective experience at the event:

Partypeople_6TechCrunch parties certainly haven’t lost any steam since last year. We pinched hit in the registration area for a good portion of the event, so we were able to really get an understanding for just how many people marched through the door (we’re guessing it was over 800). We caught up with one of the most famous invited guests, Sarah Meyers, before the party, (who was kicked out at last years event for sneaking in un-invited and filming the event). She filled us in on how although she had been kicked out last year, she was personally invited to the party by Mike Arrington this year to capture a new and improved video blog from the event. Check out her very entertaining blog post with the famous video from last year, and her much improved (though definitely not as funny), video interviews from this year’s event.

The annual TechCrunch Silicon Valley gathering is a great opportunity for our clients to get some exposure with all the right VCs and influencers in the valley, and also a great place for the PPR team to meet and talk with the many reporters and bloggers we usually only communicate with over email or on rushed phone conversations. WiredlanehartwellEric Auchard of Reuters was nice enough to take the time to speak to several PPR team members. He gave us the lowdown on what he thinks is hot right now in the tech world, but we won’t tell you, because you will all inundate him with even more pitches J. It was great to chat with Nick Gonzalez, Duncan Riley and Andrew Philips of TechCrunch. We had never met Duncan in person before, so he gave us a little history of himself and told us a little more about what it’s like to write for one of the world’s hottest tech blogs. (Don’t worry Duncan, we won’t share your secrets.) Dan Farber of ZDNet was on hand with his camera, taking some great shots of the party, and Dean Takahashi seemed to be bombarded with pitches from start-ups looking for local ink. The Scobleizer, Robert Scoble, was there with his son and posting TwitterGrams live from the party.

Several current and former clients of ours enjoyed mingling among the massive turnout out of SV types, and we were happy to spend some quality time catching up with colleagues past and present. It was great to see Pradeep Javangula, CTO of Tumri, taking in the chaos of the party and talking up Tumri’s most recent news coverage from BusinessWeek while Reena Jadhav of Conduit, was working the crowd with her tireless enthusiasm, educating the masses on the power of Conduit’s community toolbars. We also spent some time catching up with Jim Mansfield, Bipin Parmar and Ram Ramkumar from our favorite ringtone creation destination, Phonezoo. Phonezoo has been making waves recently with 1.2 million users and they continue to prove that creating and sharing personalized ringtones is always going to be hot! We also met up with former colleague, Ben Heskett, and caught up on his latest endeavor at Kiptronic. Benheskettcmajor
Parker Trewin of Genius was there too. In between pitches, Parker had a great time sneaking up on partygoers and labeling them with Genius stickers. We’re happy to see their efforts at the event led to a nice mention in Dean Takahashi’s blog post.

We met several entrepreneurs and executives including folks from the usual suspects, like Google and Ask.com as well as many startups looking for PR advice. We’re hoping to get a chance to work with them when they’re ready and so we won’t name them all here for obvious reasons. However, folks like Matt Maroon of BlueFrog Gaming was one of the more colorful characters to approach us – a former poker champion turned Internet entrepreneur. How cool is that? Fantasy Sports 2.0 was one of many companies in attendance looking to capitalize on the popularity of social networking – this time for fantasy sports fans. And at the end of the evening we had fun with Alex Tew, creator of the Million Dollar Homepage. He was a good sport about our ribbing on his “members only” jacket and while young, was quite humble and a great sport.

We absolutely have to shout out to the TC interns Mark and Andrew. They were great guys and clearly have good heads on their shoulders – check out their posts on the site covering everything from the iPhone to social networking. In addition, the gracious Mark Hendrickson took us to the local grocery store to get emergency water for the margarita machines when we arrived. And he helped us haul 30 or so gallons of it up to our booth. Thank you so much!

Chrismikeheather_3 Last, but not least, Mike Arrington. He was in great form, chatting with anyone and everyone that wanted his ear, posing for photographs and, in general, taking his growing Internet celebrity status in stride. He’s got to be a little overwhelmed (and perhaps slightly annoyed) with the sheer volume of attention he received, but he didn’t let it show. Maybe it’s due in part to the fact that he now has TechCrunch CEO, Heather Harde, working the business side of things. Heather not only helped set everything in motion before the party, but took the helm and addressed the masses at the end of the event. We look forward to hearing more from her in the future.

See Mike’s TechCrunch event recap post for more details and be sure to check out his pictures on Flickr. There are also several other good event summaries on WIRED’s Epicenter blog, and Web Strategy by Jeremiah Owyang.

Thanks to Mike, Heather and Jeanne Logozzo for your help so we could participate in this year’s event, and thanks to everyone that stopped by the PerkettPR margarita booth We hope to meet many more of you again soon and work together to build even greater “buzz” for your tech endeavors.

— Posted by Heather

PerkettPR to Sponsor TechCrunch Party 9 at August Capital –July 27, 2007

Techcrunch2_4It’s that time of year again. Time for another of Mike Arrington’s sold out mixers on the sun-filled deck of August Capital. Take a look at his write up about the season’s coolest tech party here TechCrunch Party 9.

While we have recommended and coordinated sponsorship of the event, in the past, for our clients, this is the first time we are taking the plunge and putting ourselves in the spotlight. Any why not? We certainly have a lot of experience building buzz out there in this insanely exciting, increasingly crowded Web2.0 market. This audience IS our people. Our team is comprised of an enthusiastic group of tech geeks and we can’t wait to meet the new round of players making noise in this space.

If you happen to be attending, stop by our frozen margarita booth to score an icy cold beverage and learn more about our Buzz-building ways for your business. If you can’t get a ticket to the event, but would like to meet up with Chris Perkett while she is in town, send us a note to info at PerkettPR dot com and we’ll set up a time to talk with you.

Look forward to seeing you all there!

– posted by Heather