Persuasive Picks for the week of 09/27/10

Social Media: In-House or OutsourcedCompanies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to [...]

Persuasive Picks for the week of 09/06/10

My 3 takeaways on Google InstantChristopher S. Penn provides an eye opening look at the affect Google’s Instant Search will have on your PPC (pay-per-click) metrics if your business utilizes Google’s AdWords program. The Social Media Insider, UnpluggedMediapost’s Social Media Insider, Catharine P. Taylor, shares thoughts on a topic that many of today’s “web-workers” struggle [...]

Persuasive Picks for the week of 05/17/10

PR Responsibilities | Selling Social Media Ashley Wirthlin and Frank Strong offer up Part one of a multi-part series on PR responsibilities. This first post dives into the challenges PR firms face when adding social media to their roster of client services. 10 Ways to Improve Your Work-Life Balance Inc.com shares 10 tips for web-workers [...]

Persuasive Picks for the week of 03/08/10

Social Media Lessons from the Big Brands: Intuit EditionWhile most big brands are still just experimenting with social media, some have jumped in with both feet and are finding success. This post from Chris Crum explores how tax and financial software giant Inuit has integrated social media strategies into many facets of their business. 18 [...]