What is a Web. 2.0 PR Agency?

What does it mean to be a “Web 2.0 PR Agency,” anyway? It’s really not that complicated.

Persuasive Picks for the Week of 03/24/2008

There were a lot of juicy bits to choose from this week. Here are a few that made our Persuasive Picks:
A Successful MySpace Social Media Campaign
While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization [...]

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR – training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social [...]

Tech-Savvy High School Students and Universities Connect at CollegeWeekLive

Today’s high school students have grown up online. The Facebook/MySpace/YouTube generation now has another new online destination: their future college. We’re not talking about attending college – no one wants to miss the real thing – but rather, maximizing their time and budgets to meet with a myriad of colleges across the country before choosing [...]

Business Social Networking Simply Makes Sense

Our client Sermo was featured in a Wall Street Journal article this week on the business of social networking. Social networking is an interesting phenomenon that surprisingly has taken a while to catch on in business and with professionals across multiple industries. Business was born on networking – that’s an age-old lesson that anyone knows. [...]