Can Second Life get a Second Life?

I read Mitch Wagner’s Computerworld blog post last week, “Fast, Easy, Fun” with Second Life founder Philip Rosedale – and it made me wonder – what would it take for me to try Second Life again. My first experience with using Second Life was not positive to say the least and I don’t think just [...]

What is a Web. 2.0 PR Agency?

What does it mean to be a “Web 2.0 PR Agency,” anyway? It’s really not that complicated.

Persuasive Picks for the Week of 03/24/08

There were a lot of juicy bits to choose from this week. Here are a few that made our Persuasive Picks: A Successful MySpace Social Media Campaign While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social [...]

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR – training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social [...]

Tech-Savvy High School Students and Universities Connect at CollegeWeekLive

Today’s high school students have grown up online. The Facebook/MySpace/YouTube generation now has another new online destination: their future college. We’re not talking about attending college – no one wants to miss the real thing – but rather, maximizing their time and budgets to meet with a myriad of colleges across the country before choosing [...]

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