The Corporate Twitter Discussion Continues at BusinessWeek

On April 3 I wrote a post asking the community for opinions on corporations establishing a Twitter presence. We have been pleasantly surprised at the continued reactions and comments to this post and we have learned about some really cool trials taking place within the community. A good deal of folks - including some from [...]

Corporate Twitter Entities - Yay or Nay?

There have been some interesting discussions lately - both online and off - around the business value of Twitter. As part of those discussions, we’ve noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community.
When we first established @PerkettPR, we were immediately called out (coincidentally [...]

Mzinga and the Power of Community

Grant Robertson from DownloadSquad.com interviews Aaron Strout (VP of New Media) from Mzinga at SXSW 2008. Aaron talks about how Mzinga helps customers leverage the power of community with their enterprise-class, white-label social media platform.

SXSW 2008: Mzinga from Download Squad on Vimeo.
[via downloadsquad.com]

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PerkettPR Turns 10

Today PerkettPR is announcing a major milestone for our company – our 10th year of business! What makes this interesting though, isn’t just the years, but the resilience of the virtual model that our company was built on and that we continue to embrace - while companies and their employees are just starting to [...]

Mzinga Acquires Prospero - Come join the conversation!

PerkettPR client Mzinga announced today that it is acquiring Prospero, a fellow Massachusetts-based social media platform builder. Both companies excel in the creating white-label social media platforms that allow companies to create feature-rich online communities. This merger clearly places Mzinga in the spotlight as the leader in business oriented social networking. The true question lies [...]

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