Persuasive Picks for week of 1/9/12

For many marketers, resolutions include a stronger social media presence. Cynthia Clark at 1to1Media reports Marketers Want to Strengthen Their Social Media Strategy in 2012. Lisa Barone of Small Business Trends writes that not every company is suited to engage in social media and even those that are, may not necessarily be ready to do so. [...]

Business Lessons Learned from Kelly Cutrone

Before I read Kelly Cutrone’s New York Times best seller, “If You Have to Cry Go Outside: And Other Things Your Mother Never Told You,” I caught a few episodes of her reality show, “Kell on Earth” documenting her fashion PR firm, People’s Revolution. While I wasn’t completely impressed with the operation as documented on [...]

Persuasive Picks for the week of 02/14/11

Choosing the best social media buttons for your siteHelp keep your website from reaching “button overload” with this post from Memeburn.com‘s Alistair Fairweather. He provides helpful tips on how to select the proper sharing buttons for your site, where they should be place and how to implement them. How the Auto Industry Is Embracing Social [...]

Persuasive Picks for the week of 12/13/10

Top 10 PR blunders of 2010Is there anything more satisfying than reading about the PR trials and tribulations of others to reassure you that you’re doing everything correctly? Read on to find out – unless you’re on the list… in which case, move on to the next pick. :) Finding the Sweet Spot for Journalism [...]

Whiny WashPost Reporter Makes His Point: Respect the Genuine Article (Or, Is Gawker Destroying Journalism?)

Okay we’re not Gawker but I couldn’t resist using the headline that Ian Shapira, a reporter for The Washington Post, suggested to them for a story he wrote about how outlets like Gawker are killing journalism. Aptly titled, “The Death of Journalism (Gawker Edition),” Shapira writes about how he was at first elated when Gawker, [...]

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