The Article I Want to Read on PR

Yesterday morning I woke up to the same New York Times article that the rest of the PR industry did – although I had known that it was coming. Whenever there’s an article on our industry, it seems to cause a huge hoopla – I guess we’re not used to being the ones in the [...]

Persuasive Picks for the week of 05/10/09

This week a few of the PerkettPR staffers step up with their own picks of the week. With PR on the Rise, Here’s a Refresher Course in the Basics (picked by Lisa Dilg) Jonah Bloom from AdAge shares this quick PR refresher course for marketers and business owners who still think PR is “dead.” Have [...]

Business 2.0 the First of Many “Road Kill”?

Everyone knows by now that Business 2.0 will be closing with its October issue as its last. We had an online publishing client earlier this year who’s CEO kept telling us all printed magazines and newspapers were “road kill.” Was he right? << Hmmm… interesting cover story…hopefully you didn’t take the advice to heart. I [...]

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