Action vs Talking – How do you DO it?

I’ve had that well-known Nike slogan running through my mind lately, “Just Do It.” It’s a catchy slogan that’s easy to remember, and reminds me a lot of our vision for 2010 at PerkettPR – don’t just talk about it, do it. This year, we’re focused on action and moving forward (after 2009, who isn’t?!) – how about you?

There are a lot of advantages to big business but one thing that stands out for me when meeting with a lot of larger companies is how many layers of talking there are to get to action. I enjoy working with both large and small companies, but one reason start ups and small businesses (SMBs) are so intriguing to me is that they are so very action-oriented. A lot of times big businesses add too many layers and before they realize it, the layers are covering so many non-doers that not much gets done. (Say that 10 times fast). People get caught up in theory and planning, hide behind layers of hierarchy and have a difficult time turning board room planning into real world action.

How do you ensure that your staff goes from planning and talking to action and doing? Do you allow new ideas to be tried and tested or do you stay on path with only tried and true methodologies? In 2010, as we move beyond one of the toughest years in business, encourage your team to “just do it” by opening up your mind to new possibilities. Here are a few ideas.

- Hand over the Reins. Often, less-senior staff get frustrated in business when they feel they don’t have a seat at the table. Senior management often doesn’t give them a seat at the table becaues they dont have the time to “deal with it.” During your next team meeting, hand over the reins to a junior staffer – let them set the agenda and run the meeting and see what new ideas abound. You’ll be surprised how people step up to the plate when given the chance.

- Speaking of stepping up, Try Letting Go. One of the biggest challenges I’ve seen managers face is letting go and delegating. A good manager keeps a team coordinated and on task. A great manager also¬† delegates and gives staff members the benefit of the doubt.

- Don’t forget to Empower Your Staff. Delegation without direction can be like falling overboard with no swimming lessons. You have to teach, too. Often it takes more time and effort than just doing the task yourself, and that’s why so many managers fail at delegation and empowerment. Do the work it takes to give your staff what they need to be successful.

- Track Results. Don’t forget to go back over those meeting notes and track movement. Check up on both the silent types and the big talkers – they are often the ones hiding behind a lot of tasks and To Do lists. The value is in looking back to see not only what planning was turned into action, but what action yielded results.

- Try Something New. If the finance industry was any indication over the last couple of years, following the pack isn’t always the best idea. Take one or two really innovative ideas and test them this year. You’ll be surprised how, even if they don’t work, they inspire your staff to keep thinking beyond the usual and help make your company a true leader.

What ideas do you have to share to encourage others to Just Do It in 2010?

Persuasive Picks for the week of 07/05/09

I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if you agree. Enjoy!


Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco

Nike takes the heat as they learn a lesson about transparency – the hard way.

Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.

Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.

Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.

How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.