“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Can Second Life get a Second Life?

I read Mitch Wagner’s Computerworld blog post last week, “Fast, Easy, Fun” with Second Life founder Philip Rosedale – and it made me wonder – what would it take for me to try Second Life again. My first experience with using Second Life was not positive to say the least and I don’t think just [...]

Persuasive Picks for the week of 07/19/10

Avoid the #1 Mistake People Make in Media Valeria Maltoni expands on the importance of “comments” and provides 7 types of memorable comments to keep you on the top of your game. Is Facebook Headed For Trouble? Informationweek contributing writer Michele Pepe-Warren shares the results of the 2010 American Customer Satisfaction Index (ACSI) E-Business report [...]