Fortune Magazine author, Heather Clancy, pens an article about marketing tech spend and how marketers are willing to spend the money if a technology helps them. This article called “5 reasons marketing tech spending will reach $120 billion by 2025“, states that marketers are evolving from “mad men” to “math men.”
“Content Marketing Valuable for B2B Marketers Who Document Strategy” focuses on how marketers can determine what strategies are working. This article focuses on an August 2015 Content Marketing Institute (CMI) and Marketing Profs survey, sponsored by Brightcove. This survey found that 88% of B2B marketers use content marketing and that while almost a third of B2B marketers said their use of content marketing is effective, 36% had opposing views.
Huffington Post contributor, Sajeel Qureshi, covers the topic of marketing operations in his article called “How To Streamline Marketing Operations In Small Marketing Departments“. This article offers insight from this Operations Executive on how to do things differently in your marketing efforts.