Meeting of the New Marketing Minds, Part 2

This is Part 2 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening. Today I’ll share some of the ideas mentioned around becoming a content creator.
Content Creation – Be the publisher!

During a panel moderated by Paul Gillin, William Cava (Ektron), Darren Guarnaccia [...]

Meeting of the New Marketing Minds, Part 1

Last week I was fortunate to have attended the New Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. There was certainly no shortage of information and knowledge sharing going on during the two day event. A wide-variety of non-stop sessions and panels filled each day, while keynotes from hosts Chris Brogan, Paul Gillin and David [...]