It’s Not Personal – or Is It?

When Twitter first arrived on the scene a few years ago, it took a long while for businesses to jump on the bandwagon. A few brave souls were early adopters but even today, there’s still a lot of skepticism on whether or not social media is appropriate and valuable for business. I think we’ve made [...]

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.
What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.
Create social media guidelines to engage your customer
This post [...]

Persuasive Picks for the week of 10/19/09

No Kidding
I’ll start the picks off with some humor via Scott Monty’s revisit to a post he did a year ago, asking “How many social media experts does it take to change a lightbulb?” I think you’ll enjoy the creative answers he received.
Ways to Be Human at a Distance
Chris Brogan reminds readers of the importance [...]