Pay It Forward

We’ve kicked off 2010 here with a new attitude. You didn’t know? We announced some exciting agency news recently and today I’d like to introduce you to a PerkettPR benefit that is designed to foster the personal gain that can be found by giving back. Ohio State University football coach, “Woody” Hayes said it best when he said, “You can never pay back; but you can always pay forward."

PerkettPR employees receive 40 paid hours of community service time a year, in addition to our regular paid time off. 40 paid hours to get out of the office and use our talents, passion and energy to support an initiative that’s important to us! I love it.

Most of us already spend personal time doing volunteer work but when we have busy jobs, families, professional development commitments, etc., it can be hard to find the extra time to contribute where and when we want to. I’m excited to have this opportunity to supplement the work I’m already doing and I hope you’ll be interested in hearing about what we’re all doing with our #CommunityService time here and on Twitter.

We have found that giving back to our communities makes us better people and provides a sense of accomplishment that is different from what we achieve at the office. How do you strike a balance? Where do you find time to give back? Who supports you?

How I’m Spending My Time

As a two-time Melanoma survivor the work of the Melanoma Foundation of New England is close to my heart. The programs they support, like the monthly support group I attend, are vital to cancer patients in the region. For the last three years I have volunteered my time and energy to help raise money for the foundation and awareness for our cause.

Heather Fraelick with Head Field Hockey Coach/Senior Woman Administrator for Wheaton College, Rebecca Lanseigne Begley.Since January, we have gathered 5,000 signatures from high school students across New England, for the Your Skin Is In program, who have pledged NOT to tan before their prom. I will personally be out speaking at high schools and colleges – sharing my own struggle with Melanoma and encouraging young adults to think about beauty and health as one in the same. Last week I spoke to 50+ female athletes at Wheaton College, my alma mater. As a collegiate lacrosse player, I wanted to convey the life altering events that happen when you go from being an athlete to a patient, facing months of recovering from surgeries where you’ve had tumors and lymph nodes removed. Melanoma is the most common cancer among women aged 25-32. I want these young women to hear my story and see the face of skin cancer – mine and theirs.

People who use tanning beds once a month, before the age of 35, increase their melanoma risk by 75%. This additional 40 hours of paid community service time means that I can speak to more students, educate more young people, and save more lives. I take this advocacy work seriously and I’m proud to say my employer supports me in my mission.

Here is a video the foundation just released – it’s a powerful teaching tool about how indoor tanning causes skin cancer. Won’t you watch it and consider sharing the facts with those you care about?

Tanning Is Out: Your Skin Is In:


Tanning Is Out, Your Skin Is In (60 seconds) from Amy Mason on Vimeo.

PerkettPR – Best Tech PR Crunchie … With Your Help, Of Course!

Thank you for all of your support, conversation, engagement and interest in PerkettPR in the past year. As we close out a truly memorable year, we’re very excited to kick off 2010 with a bang … but we need your help!


Some of the PerkettPR crew at December’s holiday party

Because of you, our amazing community, we’ve been voted a finalist in the list for “Best Tech PR” from TechCrunch’s “The Crunchie’s Awards.” Thank you for voting us to the finalist list! Now, our friends, family, clients, prospects and partners can vote once per day until January 6 to help us win this prestigious award. Think of it as the tech industry’s own Oscars! Winners are announced during the Crunchies award ceremony in San Francisco on the 8th of January 2010. For more information, visit the Crunchies homepage.

If you’ve seen or experienced our work and been impressed, we would love your vote/s. Please click here to vote for us for “Best Tech PR” - you can click next to our name, no registration required, and be done in less than a minute. You’ll see lot of other exciting categories to vote on as well.

Thank you for taking the time to read our blog, vote for us and for being such a fantastic community. We wouldn’t be here without you! Happy New Year!


 

Please Join Us – PerkettPR’s Virtual Clothing Drive to Benefit Rosie’s Place

UPDATE 12-10-09

We are on our last few days of collecting clothing and donations for Rosie’s Place in Boston. If you live in or around Boston, we will pick up your clothing donations over the weekend or on Monday, December 14. Please contact us via the email below or Susan at 781.267.8849 to coordinate time and location. In a time where donating money can be difficult, please consider looking through your closet this weekend instead. That old sweater you haven’t worn for five years might not mean much to you, but can brighten 2010 for a woman in need.

If you would like to donate monetarily, please use our ChipIn button below. We’ll be delivering a check and clothing to Rosie’s on Monday, December 14.

Thank you!

2009 has unarguably been a year of many ups and downs, not only here in New England, but across the globe.  In Massachusetts alone, we have witnessed the unemployment rate rise as high as 9.3% (October 2009) and my guess is that we all know at least one person who has been laid off this past year or been adversely affected by the struggling economy.  As the holidays approach this year, I asked myself and my employees “What can we do as an organization to help others who are less fortunate than us?” We may gripe about changes we’ve faced, but focusing on others who are facing even more challenging times can help us to keep perspective.

The answer came to us quickly. We could utilize our “virtual” expertise to benefit a local organization – bonding together to focus on helping others whose lives have been far more challenging than anything we’ve had to face. And so, we are thrilled to announce the kick off of our first-ever “PerkettPR Virtual Clothing Drive.”

PerkettPR has teamed up with Rosie’s Place – a local Boston shelter for women — to help raise clothing donations in our first – of what we hope will be annual – virtual clothing drive. Since 1974, Rosie’s Place has been an oasis of hope and nourishment for poor and homeless women. The mission of Rosie’s Place is to help women maintain their dignity, seek opportunity and find security in their lives. Rosie’s Place has evolved from providing meals and shelter to providing permanent solutions through advocacy, education and affordable housing. And with your generous clothing donation, we hope to make the holidays a little warmer at Rosie’s Place.

How You Can Help – Boston and Beyond
Please help us to share the warmth by donating new or gently used/clean winter items for women. Items can include hats, gloves, scarves, twin-sized blankets, etc. Take a look through your closets at what you no longer wear, or grab an extra gift during your holiday shopping. It’s easy to do and will make a huge difference to a woman in need.

You can either send items to us via UPS, or collect items at your office and the PerkettPR team will come pick them up the week of December 7th (for Boston-area companies). Simply email rosies@perkettpr.com to indicate your desire to donate and to coordinate details with our staff (shipment or pickup).

An alternate way to donate
You may also make a non-deductible monetary donation via the ChipIn widget below as an alternative method of participating in our drive. Every dollar counts and is very appreciated!

How Generous is Your Company?
If we receive a positive response, PerkettPR will name one company as “Most Giving” and feature them on our blog this December. So gather your colleagues, put a box at the front desk or in the lobby and start piling up that winter warmth.

Thank you in advance for helping us to help others.

Happy Holidays,

The PerkettPR Team

Pssst, We’re Recruiting, Spread the Word

I’m happy to say that we’re on the hunt for some new, innovative employees. I wanted to spread the word as much as possible, so in addition to updating our careers page on the web site, I interrupt our regularly-scheduled blogging to share the following details. Thanks in advance for passing it along.

Are you a PR 2.0 expert with proven experience in both traditional programs and new media? PerkettPR is recruiting!

PerkettPR is seeking Account Strategists who can demonstrate the proven ability to run traditional PR programs such as media relations, customer/partner programs, speaking engagements, events initiatives and grassroots campaigns, as well as new media and digital production: social media campaigns, video, podcasts, etc.

Specifically, you must:

  • have a minimum of five years related experience
  • demonstrate results or case studies in PR and new media as well as client service
  • be comfortable – experience preferred – working from a home office
  • have experience in technology but demonstrate a willingness to work in industries such as healthcare, fashion, travel, entertainment. If you have specific experience to bring to the table, please highlight it
  • have an entrepreneurial spirit
  • show us why you are a standout – what will you teach us?
  • do your homework – communicate your understanding of who we are, our culture and how we are unique in the industry

Ideally, you will:

  • have a sense of humor – for fun and for sanity!
  • be in or near Boston, NYC, San Francisco or Detroit
  • not lead with “why I want to work from home”
  • have PR agency experience or client service experience
  • be creative in how and where you apply/show us your work
  • understand the bigger picture and give us an idea of how you will not only help deliver the best client service but help our organization grow and innovate

BIG HINT: if you follow @PerkettPR on Twitter and DM us that you have sent a resume, it will be more noticeable…

Submit your details to careers(at)perkettpr(dot)com and in the subject line, please indicate the position (Account Strategist) and location, (Boston, NY, Detroit or San Francisco). Visit our website for more details. Thanks for reading.

Christine Perkett interviewed on NewMarketingTV

PerkettPR’s own Christine Perkett talks with BMA President Michael Lewis on NewMarketingTV during the last day of the 2008 New Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. All of the video interviews that Mike created during the summit can be found on the NewMarketingTV YouTube page.