PerkettPR’s own Executive Vice President, Heather Mosley, makes her second appearance on MyRaganTV.com speaking about the adoption of Twitter for business use. Heather originally contributed her views to MyRaganTV on how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success, after a speaking engagement at the 2008 Ragan Conference in Chicago. Account Director, Lisa Dilg was also quoted in the article that accompanies the video release. (You can follow Heather on Twitter via @mosleyppr, Lisa via @pprlisa and our agency via @PerkettPR)
Last night, wine aficionado and video blogging Internet superstar Gary Vaynerchuk brought “The Thunder” to Boston in a big way. The sold out book tour stop brought 200+ “Vayniacs” to the Hotel Commonwealth for a one-of-a-kind wine-themed entertainment experience that only Gary V. can deliver. The evening’s schedule consisted of a live taping of WineLibrary.TV (aka The Thunder Show), a Q&A session, a book signing, a wine-tasting and an after-party that capped off the six hour marathon event.
Watching a live taping of WineLibrary.TV is a rare treat, and it truly captures the raw and seemingly endless energy that Gary brings to each and every show. Gary has taken a traditional business – a retail wine store – and expanded its community and fans beyond its New Jersey origins to a worldwide audience – all through the power of the Internet, online community and social networking. Gary now spends the majority of his days communicating with and building his online community.
The antics got off to a fast start when host Dmitri Gunn presented Gary (a die-hard New York Jets fan) with a Patriots-branded spittoon to use during the taping. The hilarious moment set the tone for the show, and Gary continued to entertain throughout the night. Even with the large numbers in attendance, Gary has the amazing ability to keep constant focus on the camera at all times while still being able to make the entire audience feel included in the experience.
After the taping, the wine tasting began – sponsored by Boston’s Wine Gallery – while fans lined up for a personal meet-and-greet book signing. A short while later, the night rolled smoothly into the after-party at the Commonwealth’s Foundation Lounge where the digerati and wine enthusiasts continued to mix and mingle.
As I write this post, PerkettPR’s Founder and President, Christine Perkett is making her way down to New York City for this evening’s American Business Awards ceremony. Last month she was named as a finalist in the Best PR Executive category, and we’re all waiting on pins and needles for the announcement of the official winners tonight.
Hailed as “the business world’s own Oscars” (New York Post , April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business. More than 600 executives from across the U.S.A. are expected to attend tonight’s gala event at the Marriott Marquis Hotel. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.
This announcement, along with the potential of being selected as a Stevie award winner, is the icing on the cake with 2008 marking PerkettPR’s 10 year anniversary. Christine’s passion for tech PR, business prowess, and innovation in creating a successful, virtually run agency with an all senior staff has proven to be a winning model, and this achievement marks her well deserved recognition from the industry. Congrats Christine!
PerkettPR’s very own executive vice president, Heather Mosley, is featured in this video interview from MyRaganTV.com. She was selected to participate in their “First Person: Conversations with Communicators” video series during PerkettPR’s speaking engagement at the 2008 Ragan Conference. In the video, Heather explains how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success. (You can follow Heather on Twitter via @mosleyppr)