Persuasive Picks for the week of 07/21/08

AOL is MeltingFull Text Of AOL Email: XDrive, AOL Pictures, MyMobile And Bluestring To Shut Down
Assets at AOL continue to crumble with the announcement of four product cuts following the recent coverage of cuts across cuts with their blogging properties their blogging properties. Mike Arrington shares the full text of the official email from AOL EVP Kevin Conroy in this post.

Facebook Connect: OpenID Without the Email
Nick O’Neill from the SocialTimes.com blog shares his view on Facebook’s recently announced “Facebook Connect” initiative that was announced at this week’s F8 Facebook Developer’s Conference. Audio of the Mark Zuckerburg Keynote is also available in a separate post.

What ‘Facebook Connect’ Means for Corporate Websites
The topic of Facebook Connect continues with this great post from Jeremiah Owyang that discusses what this new offering from Facebook might mean to corporations.

What are the five strengths of a Community Manager?
Many of last week’s picks centered around the topic of community. Here’s another good one to add to the bunch written by Mario Sundar, Community Evangelist & Chief Blogger at LinkedIn.

A Guy Walks Into a Bar…
Scott Monty reaches out to the Twitter community in search of answers (punch lines) to the question “How many social media experts does it take to change a lightbulb?” The humorous replies are featured in this post.

Persuasive Picks for the week of 07/14/08

Twitter Acquires Summize. Confirmed.
Just like chocolate and peanut butter, the two great web apps that go great together make the pairing official.

iPhone vs. BlackberryWhat You Should Know Before you Switch from BlackBerry to iPhone
Unless you’ve been living under a rock without any form of mainstream media coverage for the last few months, you’ve already heard plenty of things about the new Apple iPhone 3G. If you’re a Blackberry user and have been thinking about making the switch, Judi Sohn of WebWorkerDaily.com lists some pros and cons to help you out with the decision. While I’m writing this week’s picks, there are over 400 comments on Judi’s post for you to digest!

Why Most Online Communities Fail
Ben Worthen from the Wall Street Journal blog addresses some of the challenges and hurdles that businesses are facing when creating online communities to support their brand(s).

Why Should I Join Your Network?
While on the topic of building communities, Bill Rice of the BetterCloser.com blog gives tips for businesses to consider when trying to build a successful online community.

Do Startups Need Community Managers?
This past week Marshall Kirkpatrick asked the Twitter and Friendfeed communities if start-ups need community managers. He got a plethora of responses that covered a variety of opinions. Several people who participated provided links to supporting blog posts, so get ready to settle down for a good amount of reading!

Persuasive Picks for the week of 06/16/08

O'reilly's Graphing Social Patterns ConferenceGSP East moves Social Media forward
Shiv Singh from the Going Social Now blog shares 5 takeaways from the “Advertising versus Appvertising” panel at O’Reilly’s recent Graphing Social Patterns East Conference. Each takeaway presents an interesting twist on today’s typical social media engagement philosophy and potentially points to the next evolution in Social Media Marketing. Thoughtful perspectives like this make me agree with Shiv on attending the next Graphing Social Patterns conference!

Dave Balter on Word-of-Mouth
John Moore from the Brand Autopsy blog shares his thoughts on Dave Balter’s (of BzzAgent) new manifesto entitled “The Word of Mouth Manual.” While a hard-bound version is available on Amazon, John links readers over to the PDF version for a free read.

How the Red Cross is using Twitter, YouTube, Flickr, RSS and WordPress.com in their disaster response efforts
RexBlog.com shares how the Red Cross is utilizing new media to aid in times of disaster. They’ve been using a wide variety of online tools for a while now and this list is good starting point for building the full picture of the Red Cross’s social and new media efforts.

Now You Can Have a Great Facebook Profile and Have Fun Too!
Ok…you caught me. Technically this post came out last week, but questions about mixing personal and business networking with a single Facebook account continue to be at the top of the list with clients and employees alike. Phil Rosenberg from the reCareered blog lends another perspective on how to reach that happy medium.

Large Firm Getting into Facebook Apps – Many Eyes from IBM
Bill Ives shares some incite and links about IBM’s “Many Eyes” project in the social media software space. Registered members of SocialMediaToday.com might also find IBM’s social media case study white paper useful. A link to it is located on the right column of the SMT.com home page after signing in.

Bonus Pick!

Why I’m Blue
Boston’s own Scott Monty recently announced that he’ll be leaving us here in the east to head up social media for the Ford Motor Company out in Dearborn, Michigan! Obviously, this is an amazing opportunity for Scott and his presence in the Boston social media circle will truly be missed! Congratulations Scott, and we’ll be looking forward to using your future accomplishments at Ford as case studies for how social media in the enterprise is done right! Cheers!

Persuasive Picks for the week of 05/26/08

Weezer - Pork and BeansTag Recommendations for Content: Ready to Filter Noise?
Properly tagging your content can go a long way to improving your visibility on the Net. Hutch Carpenter shares his review of four bookmarking and tagging services you can use to boost your “Google-Juice.”

Death of Education and the Dawn of Learning
Here’s a great post on the Servant of Chaos blog that speaks to the way kids communicate in a Web 2.0 world and how the education system needs to catch up. Today’s kids are tomorrow’s employees and customers. Will your business survive if you don’t join the social media/network space?

Charity Auction: Buy Yourself a Social Media Guru
Buy yourself time with one of five social media and online marketing experts as part of this excellent charity auction. The toughest part will be deciding on which guru to bid on with the talents of Chris Brogan, Joseph Jaffe, Aaron Strout, Geoff Livingston and Greg Verdino up for grabs!

Basic Business Blogging Suggestions
Speaking of Chris Brogan, this post he wrote earlier this week provides some nice basic information for companies that are just starting to launch a blog. As usual, Chris’s community of readers are providing great comments to the post, so be sure to read through those as well!

Pork and Beans
I’ll wrap up this week with something entertaining. Here’s a link to the new Weezer video that has been released by the band to promote the new single. The relevance? They included noteable internet “celebrities” in the video which is a sure-fire way to boost it’s potential for going viral.

Persuasive Picks for the week of 05/19/08

Memorial Day CupcakesMarketing Jobs of the Future
Valeria Maltoni dives into the rapidly changing role of today’s marketer and gives some good incite into where the space is going and the challenges of hiring for marketing positions. She also includes a nice link to my post on SocialMediaToday.com featuring a video of Aaron Strout, VP of New Media for Mzinga (client) speaking about hiring and getting hired in a Web 2.0 world.

10 Green Social Networks You Should Know
With all sorts of people and businesses jumping on the “Go Green” bandwagon, it was only a matter of time until “Green” oriented social networks started popping up. This post lists 10 such sites that will let you connect with fellow environmentally-minded individuals.

5 Quick Tips on Pitching Angel Investors and Venture Capitalists
PerkettPR’s attendance at multiple TechCrunch, TechCockTail and PopSignal events definitely brought to light that there’s certainly no shortage of start-up companies looking for money. This post from Ben Yokosvitz’s Insigator Blog gives some good advice on successful pitching during your fund raising efforts.

Robert Scoble Joins Up with Revision3
There aren’t many details available about Robert Scoble’s newly announced show (called WorkFast.TV) on Revision3, so we’ll just have to wait and see what comes out in the upcoming weeks. However, this post includes an interesting speech from Scoble about his use of Twitter during the recent Chinese Earthquake.

Celebrity tipping point on Seesmic
Video conversation platform Seesmic created a big buzz earlier this week when several celebrities appeared in interviews on the service. Famous names included Harrison Ford, George Lucas, and Steven Spielberg to name a few.

Thanks for checking out this week’s Persuasive Picks and for those in the United States – have a great Memorial Day weekend!