Persuasive Picks for the week of 04/14/08

This week’s picks include some diverse topics like podcasting and viral marketing. Enjoy!

Embrace unsatisfied customers to bolster your brand?
Stephen Shankland posted this great article on the CNET News Blog that was based on discussions during a panel at the Ad:Tech conference earlier this week. Do the people who handle customer complaints and the social network-savvy folks in your company reside in different departments? Check this post out for good examples of why merging these groups together can be a positive change for your company.

“Podcasting 101″ on KCBS with Tim Coyne & Lance Anderson
If “Podcasting” is still a foreign word to you, then take a look at this short clip of LA-based podcasters Tim Coyne and Lance Anderson as they help explain the basics during a CBS news TV segment.

BlogPulse: Metrics Based on Conversation
As the search for the “silver bullet” of Social Media/Blog metrics continues, take a peek at this surface level view of BlogPulse as an alternative tool to using Technorati or Google Blog Search.

Groundswell Discussion Forum Now Open
Following the release of his and Charlene Li’s highly anticipated book, “Groundswell,” co-author Josh Bernoff announced the launch of the official discussion forum site in support of the book. Everyone is invited to participate and join in the conversations starting there now.

What I’ve Learned About Viral Marketing in Three Weeks
Diana Huff continues to deliver up useful content for the B2B marketer with this post on the reality of viral marketing and includes links to some useful resources on the topic.

Persuasive Picks for the week of 04/07/08

Most of this week’s picks are front the first half of the week do to scheduled travel, but I think we definitely have some winners here!

I Saw The Future Of Social Networking The Other Day
Mike Arrington from TechCrunch.com (like you didn’t know?!) shares some perspective on the future of social networking on mobile devices. Mike has demoed the future and it could involve an iPhone. Make the jump to read more.

Social Media Networking and ROI: How to Maximize Value and Minimize Cost
Maki from the DoshDosh blog breaks down the hot topics of Social Media measurement and ROI. As most in the field will agree, the returns you’ll get out of networking via social media are not direct and immediate. However, Maki shares some ways to maximize your efficiency.

Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement
Since endless budgets for attending conferences rarely exist, we can be thankful that folks like Jeremiah create posts like this and share the experience virtually with lots of New Media goodness.

My Interview with three 8th Graders on the Future of Social Media
If you still think that your company doesn’t need to start participating on Social Networks, then take a look at this video clip that Jeff Pulver captured during a Social Media Breakfast in Tel Aviv, Israel. These kids are your future customers and employees!

Going viral with YouTube
Jiannis Sotiropoulos of the Pandemic Blog dives head first into how YouTube differs from other social networks in terms of content submission, friends, popularity and going viral.

Persuasive Picks for the Week of 03/31/2008

Persuasive PicksThis week we bring you six “Persuasive Picks” across 5 different topics. Enjoy!

Seesmic Acquires Popular Twitter AIR Client Twhirl
Seesmic and Twitter fans have a new reason to be giddy. Seesmic’s acquisition of the popular Twhirl Twitter client will bring about the perfect blend of video and Twitter messaging. It will be interesting to see if this merge brings more business use to the current, primarily social use of Seesmic.

How to Come Up with Topics to Write About On Your Blog
Are you a blogging business professional? Do you find it difficult to generate a steady stream of topics to blog about? Uber-blogger Darren Rowse from ProBlogger.net shares a great video demonstrating one of the techniques he uses to generate ongoing blog topic ideas.

Writing Effective Blog Posts
Now that you’ve watched Darren Rowse’s video from our pick above and have your topic to write about, check out this short post on the techniques social media-master Chris Brogan uses to craft his daily posts.

The Ultimate Top Ten List For Small Business
Lela Davidson from the Business Pundit blog compiles a great list of links to “Top Ten” lists for small business. The linked topics include “Top Ten Marketing Blogs,” “Top Ten Best Presentations Ever,” and “Ten Tips For Time Management in a Multitasking World.”

Ten Things You Didn’t Know About Facebook
Guy Kawasaki taps “I’m on Facebook – Now What???” co-author Jesse Stay for a list of ten Facebook power tips. There are many good nuggets here if you’ve been hesitant to use Facebook for social networking as a business professional.

How to Deal with Internal Stakeholders
Forrester’s Jeremiah Owyang continues to pump out amazing posts and this one is no exception. In this post, he shares many tips on how to leverage the power of your company’s stakeholders (internal customers) to maximize your social media and web strategy efforts.

Thats all for this week. As always, let us know what you think and happy reading!

Persuasive Picks for the Week of 03/24/08

There were a lot of juicy bits to choose from this week. Here are a few that made our Persuasive Picks:

A Successful MySpace Social Media Campaign
While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization blog. It details the success that Disney had during its recent campaign to promote its “Step Up” movie franchise.

15 Reasons Why Blogging Matters More Than Ever
If Mitch Joel’s Six Pixels of Separation Blog and Podcast aren’t on the top of your reading and listening lists each week, then you should take some time to work them to the top of your list. This week he touches upon why blogging still matters. While its a topic that has been beaten to death on hundreds of blogs already, Mitch’s points are all very relevant and are presented in a thoughtful way that keep the material fresh.

The Ready, Fire, Aim, Reload Strategy for Social Media Success
Brian Clark from Copyblogger touches upon a new a new style of thinking that should be understood when adapting to the process of creating content for your site’s visitors.

Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Forrester’s Jeremiah Owyang analyzes Dell’s recent Regeneration Graffiti campaign on Facebook and shows that sometimes letting go and letting the community drive the “campaign bus” can yield very positive results.

The Beauty, Secrets and Utility of Twitter for Business
Social Media Strategy Consultant, B.L Ochman shares her experiences and love for Twitter and how it fits into her daily ritual as a favorite business tool.

Turning radicals into revolutionaries: the key to kick-starting your social strategy
More good nuggets from the Forrester camp this week with this post by Charlene Li who taps more content from her upcoming book Groundswell. This time Charlene speaks towards harnessing the power of your most passionate employees to lead the charge in engaging your customers online.

Persuasive Picks for the Week of 03/17/2008

This post marks the start of a new weekly series on PerkettPRsuasion that will highlight many of the notable happenings in the world of Social Media and PR. From time to time we’ll also include links to posts about personal productivity and tips for working in a virtual company like PerkettPR (10 years strong!!). Each entry will include links to the original post as well as some brief commentary explaining a bit about the topic and its relevance. Here are the “Persuasive Picks” for this week:

25 Social Media Buzzwords Explained (Part 1 & Part 2)
Jim Tobin from IgniteSocialMedia.com shares this great two-part post listing 25 common Social Media buzzwords and brief explanations of each. This is a good primer for folks who are new to the Social Media space and want to get a jump-start on the lingo.

Bucking the System
Forrester’s Josh Bernoff shares insight on strategies for pioneering change towards Social Media within your company. The advise is taken straight from Bernoff and Charlene Li’s upcoming book, Groundswell.

15 Free Social Media White Papers and Ebooks
Even if you’re a seasoned Social Media maven, there are sure to be some interesting nuggets and different perspectives found in this compilation of 15 white papers and ebooks posted on Mashable.

How I tamed my inbox
Chris Brogan shares his process for keeping his email inbox clean and projects organized. Both are chores that haunt web-workers on a daily basis! Chris also provides a link to Merlin Mann’s excellent “Inbox Zero” talk that he presented at the Google offices last year.

Organizing Our Digital Lives
Scott Monty fom Crayon appears on MarketingProf’s Daily Fix this week and shares a number of web-based aggregators that can help you get a handle on the fire hose of information that can drown the typical web-worker. I’ve played with a few of them, and they can definitely help get the flow under control.

Starbucks Transformational Agenda
Brand Autopsy’s John Moore takes a look at the initiatives that Starbucks announced after their 2008 Shareholders Meeting and offers an interesting perspective. All eyes are on their announcement of the MyStarbucksIdea.com website that is being launched as part of their new Social Media strategy. Its success (or failure) could be the next most popular case-study!

Thats all for this week. Feel free to leave a comment and start a discussion on any of the topics. Let us know what you think of the format, and stay tuned for more “Persuasive Picks” next week!