Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr has a solid following with agency folks, especially creatives in Why digital marketers can’t ignore Tumblr via iMediaConnection.
Peter Himler recaps the opinion that traditional Search Engine Optimization is dying – as proclaimed by Gary Vaynerchuk during his speaking session at last week’s Internet Week in NYC. The post also provides opposing points of view from Jeff Jarvis and Lee Odden.
You Have To Have Thin Skin It’s common to hear that putting yourself (or your brand) out there in the social media space requires a thick skin. Comments and opinions won’t always be in-line with your beliefs or mission, and your response to those needs to be timely, yet thoughtful. This post from Mitch Joel explores the idea of wearing a “thin skin” instead. I like his angle.