Persuasive Picks for week of 4/9/12

Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr has a solid following with agency folks, especially creatives in Why digital marketers can’t ignore Tumblr via iMediaConnection.

Peter Himler recounts on The Flack some highlights from a recent panel of senior new graphics decisionmakers – from CNNMoney, Huffington Post, Mashable and The Associated Press – who discussed the ins and outs of the increasingly important communications paradigm of information graphics in The Rise of Infographics.

Social Media isn’t Magic – It’s about Staying Human on the Internet posts Isra Garcia on SocialMediaToday. He writes about building a process that’s aligned with business strategy and is a means of expression that makes possible for customers, communities and brands to connect and establish relationships – that is to say “staying human”.

MarketingProfs‘ Patrick Dorsey provides lessons on building successful social customer relationship management practices and explains why Social CRM offers a new way of doing business in Social Media Is Not Social CRM, but It Can Be With These Five Steps.

Persuasive Picks for the week of 06/14/2010

Peter Himler recaps the opinion that traditional Search Engine Optimization is dying – as proclaimed by Gary Vaynerchuk during his speaking session at last week’s Internet Week in NYC. The post also provides opposing points of view from Jeff Jarvis and Lee Odden.

You Have To Have Thin Skin

It’s common to hear that putting yourself (or your brand) out there in the social media space requires a thick skin. Comments and opinions won’t always be in-line with your beliefs or mission, and your response to those needs to be timely, yet thoughtful. This post from Mitch Joel explores the idea of wearing a “thin skin” instead. I like his angle.

Five Ways to Keep Current in Public Relations News & Trends
This post from Barbara B. Nixon on her Public Relations Matters blog provides PR students and practitioners with five simple ways to stay ahead of the curve when it comes to keeping up with the fast pace of the PR world.

Intuit Fails Big Time to Communicate During Service Outage
B2B Marcom Writer, Diana Huff recaps Intuit’s bad decision to stay silent during their recent service outage this week, only to post an apology and an explanation for the downtime on their site after systems came back up about 24 hours later.

Robert Scoble on Being a Spokesperson and a Reporter
Andy Plesser from Beet.TV shares this candid interview with Robert Scoble that explores the “issues facing companies who are seeking to use Web video to enhance their image.” Stay tuned for PerkettPR’s own multi-part video interview with Robert hitting our blog next week.

 

 

Image Credit: Heather Hoesly