Persuasive Picks for the week of 05/16/11

I Will Never Hire a “Social Media Expert,” and Neither Should YouLets start things off with my favorite post of the week. Peter Shankman provides a wake up call for the so called “Social Media Experts” and the companies that have made the poor choice of hiring them in this entertaining post that puts everything [...]

Persuasive Picks for the week of 04/11/11

PR Is Not A White Hat SEO TechniqueThis post from Nichola Stott on SearchEngineWatch expands on the dangers of using press releases as an SEO strategy that could ultimately “backfire and possibly damage your clients’ reputation.“ 5 Top Marketing Blogs by EntrepreneursI’m always on the look-out for new blogs to add to my newsreader, and [...]

Persuasive Picks for the week of 02/07/11

Facebook Launches Pages RedesignGet the lowdown on this week’s rollout of Facebook‘s new layout for Pages via this Mashable post from Ben Parr. What does it mean for your brand? Facebook Page redesign: 10 things admins should do RIGHT NOWSince this week’s first pick filled you in about all the Facebook Page changes, this post [...]

Are You A PR Influencer?

Even though 99% of everything you do in PR is on behalf of your company or your client, are you working on becoming an influencer yourself? Our own @missusp spoke last Friday afternoon at the PRSA Technology Conference in New York on the topic of PR professionals as influencers and shared her insights into how [...]

It’s Not Personal – or Is It?

When Twitter first arrived on the scene a few years ago, it took a long while for businesses to jump on the bandwagon. A few brave souls were early adopters but even today, there’s still a lot of skepticism on whether or not social media is appropriate and valuable for business. I think we’ve made [...]