How do brands reach you?

While Twitter and other social media communities continue to gain popularity, we’re curious how you’re interacting with brands. Will you follow brands you don’t know or do you only follow brands that you already use and are familiar with? If you follow a brand are you more likely to purchase from them?

Moreover, we’re curious if interacting with brands on sites like Twitter convince you to purchase from them? No doubt such interactions help brands increase awareness – but what holds more weight – a brand interacting with you on Twitter or a consumer-peer blogging about the brand? For example, if a company has a product/service that you like but that isn’t top-of-mind with you, what would be more effective at not only catching your attention, but getting your business (i.e., begin using the product/service)?

Please take our survey or leave a comment – we’re curious. Thanks in advance!