Happy Earth Day – Tips on Running an Eco-Friendly Business

$200 billion productivity gains

$190 billion savings from reduced real estate, electric bills, absenteeism & employee turnover

100 hours per person not spent commuting

50 million tons of greenhouse gas emissions cut

276 million barrels of oil saved

1500 lives not lost in car accidents

$700B total estimated savings

…so says Inc Magazine about virtual companies. As a virtual agency since we were founded in 1998, PerkettPR is proud to spend every day contributing to the improvement of our environment. Not only do we reduce our agency’s carbon footprint – less gas, less real estate, lower electric bills, less emissions, etc. – but we improve the satisfaction of our employees as well, as their “commutes” allow for successful careers and happy home and personal lives. Being able to work a full day and still fit in time for dinner with the family, or an outdoor run before dark, provides PerkettPR employees with the opportunity to fulfill both career and personal aspirations. We’re proud of our positive culture from both an eco-friendly standpoint and an employee-happiness standpoint.

Like any smart company, we’re certainly always looking for ways to improve. Recently, several of our employees shared additional ways that they contribute to a green environment. Without further ado, here are our tips.

Easy Ways to Be an Eco-Friendly business:

  • Recycle paper products, e.g., mail, container boxes, etc.
  • Recycle ink/toner cartridges
  • Use only recycled paper
  • Re-use paper by printing on both sides – for internal documents
  • Use sleep mode on electronic devices to consume less energy when not in use. You can also turn off the power on your surge protector (energy saving practice)
  • Use CFL light bulbs
  • Use mobile phones or a VoIP provider (like Skype) as business lines to save on cost/use of energy
  • Be paperless whenever possible (e.g., review documents on computer screen instead of printing out, use email instead of paper delivery, keeping files on computers.)
  • Use a free conferencing and web meeting service for meetings, like client Powwownow, instead of traveling to meetings
  • Use a dry erase or chalk board to take notes instead of using Post-Its or order recycled Post-Its
  • Utilize instant messenger services versus phone calls to save energy; money
  • Promote the use of filters for tap water instead of buying costly (and damaging) water bottles.
  • Re-use file folders and boxes.
  • Cut down on personal newspaper or magazine delivery and use online options instead.
  • Purchase software online (SaaS) – save on packaging materials, costs, etc.
  • When ordering corporate-logo gear, order non-toxic products from US-based manufacturers, when possible. Safe and eco-friendly stainless still water bottles are made in China, but both Klean Kanteen and SIGG have fair-trade manufacturing environments.
  • Offer flexible work schedules (e.g. 3x day) or telecommuting to cut down on emissions, traffic caused by your employees’ commuting.
  • Offer incentives to take pubic transportation or to carpool if telecommuting is not an option.
  • Reduce (strive to eliminate) the use of disposable and toxic products and practices
    • Use stainless steel reusable water bottles and reusable travel mugs that don’t have a liner made with harmful BPA (if it doesn’t say it’s BPA-free, then it’s not) or other eco-friendly containers
    • Use VOC-free paint in the office, such as Benjamin Moore Aura.
    • Strike a “corporate discount” deal with a “green” dry cleaner.
    • Do not use non-biodegradable plastic bags (the type many grocery stores offer), instead use biodegradable bags as office trash liners and reusable bags for shopping

What are your tips for becoming a green business? What do you do around your office each day to contribute to a healthier Earth? Please share!

 

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Mobile apps, free conference calls, online health, kids with cameras, free iPads and more – it’s a busy week!

It’s a big, busy week at PerkettPR and I’m acting as our own reporter because I’m so excited to share some client developments taking place. We’ve got product launches, mobile apps, a “kid’s cam” and more. Take a look and let us know what you think. Thanks for reading!

Powwownow – Europe’s largest free conference call provider launched today in the U.S. and unveiled its first iPhone app. You can download it for free here, or at the iPhone App Store or on iTunes. We’re at Think Mobile in New York City today and celebrating the launch with a fun contest where we’re giving away three iPads. Folks here are having fun with our “Powwownow app rap” video contest - check them out (including, embarrassingly, yours truly – although I can’t win!) and click here to learn how to enter for your own chance to win through April 23.

HealthLeap – a free and effortless way for patients to schedule health appointments (ex: doctors, dentists) and stay on top of their health. In turn, it also empowers doctors who want to increase their visibility and interactivity among a new breed of Internet-savvy patients in a measurable and effective way. The net net – HealthLeap makes  scheduling appointments a breeze for the patient, and helps doctors to showcase their practice, extend their brand awareness, fill available appointments and last minute cancellations, and more. Read the full news release for details.

Also today, client St. Louis Children’s Hospital launched their first “Kid Cam” production, where an eight-year-old brain tumor patient turns the tables on his caregivers and examines them to provide an inside look at the SLCH hospital experience. The goal of the video is to offer more personal insight into the hospital from a kid’s perspective so that others in the same situation understand they are not alone. The footage shows some of of the patient’s scarier moments – like accessing the port used to deliver chemotherapy medication – as well as lighter moments such as visits from the music therapist and the adorable therapy dogs. Watch now:

Our newest client, WaveMarket, launched their Veriplace Developer Community “LocationNation” last week, as well as a Developer Contest, awarding two cash prizes of $5,000 and iPads for all second place finishers. The contest encourages developers to create location-based services and applications that can be deployed across the Veriplace platform and remotely locate over 150 million phones in the U.S. Prizes will be awarded for Best location-aware Advertising or Marketing, Best Social app, Best Enterprise app and Most Innovative. The contest runs through July 1 and winners will be announced on July 26. Check out the contest site for details.