Systems Thinking & the Unintended Long Term Consequences of Slashing Your Marketing Budget Now

“If I was down to my last dollar, I’d spend it on public relations.”
- Bill Gates
I’ve been learning about Systems Thinking lately and I believe it applies to our blog post on Tuesday about why PR and marketing budgets should NOT be cut in a down economy (and of course, why our PR Stimulus offer [...]

Experts Say Don’t Cut PR in a Down Economy - PerkettPR’s “PR Stimulus Package” Can Help

In this time of economic uncertainty, many organizations pull in their marketing efforts and go under the radar in an effort to save money. However, some of the most experienced business executives have suggested that slashing PR and Marketing is the last thing you should do:
“Historically, PR, Marketing and Advertising budgets are the first to [...]

PR, Social Media, Transparency & Good News

I’ve been having a very lively discussion on Twitter today about PR, social media and where the lines of transparency fall. We asked if a PR firm should run social media entities in social communities. If they do, should they identify themselves in these communities - like Twitter, Facebook, etc. - as the PR firm [...]

Not Everyone is as Amazing as Jason Calacanis

I’ve been reading and re-reading this post by Jason Calacanis from last Thursday, advising companies to fire their PR firms, in order to get PR for their startup. (Note, on Twitter, Calacanis claims, “For record, I didn’t say “fire your PR firm” - Alley Insider added it (although I do think most PR fees are [...]