PerkettPR’s ‘Naughty & Nice List’ for PR and media in 2012

Before 2013 gets too far ahead of us, we wanted to share our look back at 2012 – a year in review of the PR triumphs and tragedies that made headlines: The good, the bad, the ugly. Here are a few of our top picks, along with the applicable business lessons we’ve learned from them. [...]

Running a PR Agency – Big or Small, Challenges Remain the Same

Last week I was fortunate enough to be invited to the Council of PR Firms‘ Boston roundtable, to discuss industry and agency issues with fellow Boston agency leaders. This was my second time attending this annual event, and I again came away inspired, energized, reassured and enthusiastic. The folks I was lucky enough to sit [...]

Five tips for finding your writing mojo

We’ve all been there before: Under an impossibly-tight deadline, in front of a blank page, hypnotized by the unrelenting blinking cursor staring back at you. You’re desperate for inspiration to hit and the words to start flowing, yet the harder you try to force it, the more frustrated you become, thus perpetuating the vicious cycle [...]

You Get What You Give with a PR Firm

As I was sitting in a planning meeting with our newest client last week, I was impressed with how much information they were sharing with us and how much effort they were putting into the relationship from the start. Not only did all of the key executives, including the CEO, meet with us for a [...]