Measuring the Real Value of Media Coverage

I came across an interesting blog post in MediaPost recently in which the author, travel PR executive Vicky Hastings, noted that quantitative measures are no longer sufficient for measuring the success of PR. Hear hear! While the ‘what’s’ and ‘how’s’ of PR measurement will remain in debate for years to come, particularly as the industry [...]

Running a PR Agency – Big or Small, Challenges Remain the Same

Last week I was fortunate enough to be invited to the Council of PR Firms‘ Boston roundtable, to discuss industry and agency issues with fellow Boston agency leaders. This was my second time attending this annual event, and I again came away inspired, energized, reassured and enthusiastic. The folks I was lucky enough to sit [...]

Persuasive Picks for the week of 10/05/09

What Do Clients Want Now? Six Top Companies from Tech to Travel Reveal the Biggest Opportunities for PR Firm Work in 2010Brian Pittman from The Bulldog Reporter contributed this guest post to The Firm Voice, sharing perspectives from 6 top company execs including what they are now looking from their agencies in the upcoming year. [...]