PR Advanced: Be The Change – What Advice Would You Give?

Last weekend I was invited to be a speaker at PR Advanced: Be The Change event at Boston University. I was excited for the opportunity to sit on a panel with executives from other PR firms, notably Fleishman-Hillard and Edelman. Other speakers included executives from the likes of IBM, MTV, APCO Worldwide and the Boston [...]

Thanks for the Free Taco – Five Things Taco Bell Did Right

Big companies with deep pockets are notorious targets for lawsuits. So when the news broke surrounding the truth in advertising of Taco Bell’s ground beef mixture, I wasn’t quick to make assumptions. Yet, nor was I surprised to learn that said kibble was a mix of beef and other things. In response to the crisis, did Taco Bell bring [...]

Seeking PR Influence? Read. Share. Think. And Make Your Own Rules.

This past week I participated in our Founder, Christine Perkett’s (@missusP) ReadyTalk (@RTWebSem) webinar titled “PR Experts as Influencers: How social media has changed the PR landscape forever – and what it means for you.” She discussed the importance of PR professionals using their connections, relationships and influences to help positively influence others or drive [...]

Yes, Content Rules… With a Clear Strategy

We’re proud sponsors of tomorrow’s launch party for the new book Content Rules by Ann Handley (Chief Content Officer for MarketingProfs), and C.C. Chapman (founder of DigitalDads). We’re big fans of both authors and know their ongoing content quite well – so I know the book will become a social media business bible of sorts. [...]

Client Service – Deliver What They Don’t Know They Want

The other day one of our clients asked us for something that was relatively easy to do – something that we could have handled with a quick email response without even knowing why the client needed the information. But I tend to be nosey, so I asked. The client contact needed the information to share [...]

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