5 Elements of an Effective Press Release

“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe me? Check out this infographic from DOMO ) And as PR folks, we’re under the gun to get the message across – [...]

Persuasive Picks for the week of 06/28/10

Why We Check In: The Reasons People Use Location-Based Social NetworksIs it for the colorful badges or the chance of a spontaneous meet-up with like-minded people? Marshall Kirkpatrick explores these and other reasons why people are becoming obsessed with “checking in” on location-based social networks like Foursquare and Gowalla. Social networking sites: 10 mistakes organizations [...]