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	<title>PerkettPRsuasion - The PerkettPR Blog &#187; Prospero</title>
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		<title>Mzinga Acquires Prospero &#8211; Come join the conversation!</title>
		<link>http://perkettprsuasion.com/2008/03/03/mzinga-acquires-prospero-come-join-the-conversation/</link>
		<comments>http://perkettprsuasion.com/2008/03/03/mzinga-acquires-prospero-come-join-the-conversation/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 15:43:16 +0000</pubDate>
		<dc:creator>Christine Perkett</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[Mzinga]]></category>
		<category><![CDATA[PerkettPR]]></category>
		<category><![CDATA[Prospero]]></category>
		<category><![CDATA[Scott Monty]]></category>
		<category><![CDATA[Social Media & Networking]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[PerkettPR client Mzinga announced today that it is acquiring Prospero, a fellow Massachusetts-based social media platform builder. Both companies excel in the creating white-label social media platforms that allow companies to create feature-rich online communities. This merger clearly places Mzinga in the spotlight as the leader in business oriented social networking. The true question lies [...]]]></description>
			<content:encoded><![CDATA[<p><center><img src="http://perkettprsuasion.com/wp-content/uploads/2008/03/mzinga-prospero.jpg" width="415" height="135" alt="Mzinga acquires Prospero" /></center></p>
<p>PerkettPR client Mzinga <a href="http://www.mzinga.com/en/AboutUs/News/Press/20080303_Mzinga_Acquires_Prospero.asp" title="Mzinga Acquires Prospero" target="_blank">announced</a> today that it is acquiring Prospero, a fellow Massachusetts-based social media platform builder. Both companies excel in the creating white-label social media platforms that allow companies to create feature-rich online communities. This merger clearly places Mzinga in the spotlight as the leader in business oriented social networking. The true question lies in how this will affect other white-label providers in this space.</p>
<p>Notable social media bloggers such as <a href="http://chrisbrogan.com/mzinga-acquires-prospero-uses-social-media-to-announce/" title="Mzinga Acquires Prospero" target="_blank">Chris Brogan</a>, <a href="http://www.web-strategist.com/blog/2008/03/03/consolidaiton-needed-in-the-white-label-social-networking-industry/" title=" Consolidaiton Needed in the White Label Social Networking Industry" target="_blank">Jeremiah Owyang</a> and <a href="http://www.scottmonty.com/2008/03/acquiring-my-attention-in-communities.html" title="Acquiring My Attention in Communities" target="_blank">Scott Monty</a> have already posted on the merger and shared their views on what the future might hold in this space. What is your take on the future of white-label social media platforms or even social media for corporations in general? To help answer that question, leaders from the newly formed Mzinga along with PerkettPR and Topaz Partners will be hosting a Twitter-based Q&#038;A session throughout today (Monday, March 3rd).</p>
<p>Feel free to follow and converse with any of us on Twitter:</p>
<p>Mzinga/Prospero: <a href="http://twitter.com/astrout" target="_blank">Aaron Strout</a>, <a href="http://twitter.com/jstorerj" title="Jim Storer on Twitter" target="_blank">Jim Storer</a>, <a href="http://twitter.com/crbrowning" target="_blank">Colin Browing</a>, and <a href="http://twitter.com/hjstrout" target="_blank">Heather Strout</a><br />
PerkettPR: <a href="http://twitter.com/jeffglasson" target="_blank">Jeff Glasson</a>, <a href="http://twitter.com/lmdilg" target="_blank">Lisa Dilg</a> and our <a href="http://twitter.com/perkettpr" title="PerkettPR on Twitter" target="_blank">corporate presence</a><br />
Topaz Partners: <a href="http://twitter.com/dough" title="Doug Haslam on Twitter" target="_blank">Doug Haslam</a> and <a href="http://twitter.com/skalik" target="_blank">Sandy Kalik</a></p>
<p><strong>Additional Reading:</strong> </p>
<p>TechCrunch &#8211; <a href="http://www.techcrunch.com/2008/03/03/more-consolidation-in-the-white-label-social-networking-space-mzinga-acquires-prospero/" title="TechCrunch More Consolidation in the White Label Social Networking Space: Mzinga Acquires Prospero" target="_blank">More Consolidation in the White Label Social Networking Space: Mzinga Acquires Prospero </a> </p>
<p>Mashable – <a href="http://mashable.com/2008/03/02/mzinga-acquires-prospero/" title="Mzinga Acquires Prospero to Grow Online Community Solutions Sector" target="_blank">Mzinga Acquires Prospero to Grow Online Community Solutions Sector</a></p>
<p>ReadWriteWeb &#8211; <a href="http://www.readwriteweb.com/archives/mzinga_acquires_prospero.php#more" title="Enterprise Community Provider Mzinga Swallows Prospero" target="_blank">Enterprise Community Provider Mzinga Swallows Prospero</a></p>
<p>CenterNetworks &#8211; <a href="http://www.centernetworks.com/mzinga-acquires-prospero-funding" title="Mzinga Raises $32.5 Million and Acquires Prospero Business Social Networking Platform Provider" target="_blank">Mzinga Raises $32.5 Million and Acquires Prospero Business Social Networking Platform Provider</a></p>
<p>Aaron Strout, Mzinga &#8211; <a href="http://www.mzinga.com/en/Community/Blogs/Aaron-Strout/Red-Letter-Day/" title="Red Letter Day" target="_blank">Red Letter Day</a></p>
<p>Jim Storer, Mzinga &#8211; <a href="http://www.mzinga.com/en/Community/Blogs/Jim-Storer/Following-the-Mzinga-Prospero-News/" title="Following the Mzinga/Prospero News" target="_blank">Following the Mzinga/Prospero News</a></p>
<p>Colin Browning &#8211; <a href="http://www.mzinga.com/en/Community/Blogs/Colin-Browning/Social-Media:-Working-Behind-The-Scenes/" title="Social Media: Working Behind The Scenes" target="_blank">Social Media: Working Behind The Scenes</a></p>
<p>Tech PR Gems &#8211; <a href="http://topazpartners.blogspot.com/2008/03/what-do-you-do-when-social-media-client.html" title=" What do you do when a social media client has big news?" target="_blank"> What do you do when a social media client has big news?</a></p>
<p>This event is a great example of social media companies actually putting social media tools to use and engaging in conversation to benefit the community. We look forward to chatting with you. See you in the Twittersphere! </p>
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