Persuasive Picks for the week of 05/31/10

Will people stop buying Coca Cola? Maybe not, but Eric Bovim writes in PRWeek that Food and Beverage Companies Face a PR Challenge – facing a plethora of new programs focused on healthier food options. From First Lady Michelle Obama’s “Let’s Move Campaign,” to a powerful new coalition of big brands and the Healthy [...]

Persuasive Picks for the Week of 08/24/09

Twenty-One Top Twitter Tips… from Forbes
Still not convinced of the business value of Twitter? Forbes understands your concern and did some research for you – canvassing scads of businesses and pricey social-networking gurus looking for honest answers on how to make money – if you can make money – with the microblogging service. Their answers [...]

PRWeek Echoes our Earlier Sentiments on Niche Social Networks

PRWeek just posted a story about our client Sermo’s deal with Pfizer, and how it might impact the model for the social network business. Author Marc Longpre also has some interesting thoughts around the revenue models – echoing our blog post earlier this week about niche social networking sites and their strong potential for [...]