Spin PR— Spinning Out of Control

This month E! premiered the reality show “The Spin Crowd” which follows celebrity publicists Jonathan Cheban and Simon Huck and their Hollywood PR firm Command PR — self-proclaimed as one of the ‘most visible’ PR firms in the country. When I first tuned into the show I wasn’t surprised by the overuse of stereotypical, shallow [...]

Persuasive Picks for the week of 08/02/10

Google Wave is Dead This ReadWriteWeb post by Marshall Kirkpatrick covers the short lived life of Google Wave after this weeks announcement that Google will be halting future development on the product. 3 Ways to Handle the Unpredictable Behavior of the B2B Buyer Michele Linn from MarketingProfs shares this very entertaining comparison between her two [...]

Persuasive PIcks for the week of 07/05/10

Social Media Employee Policy Examples from Over 100 Companies and OrganizationsCreating a Social Media Policy for you organization can be a challenging process. It needs to provide employees with enough leeway to engage properly, but also help prevent them from giving away the secret sauce. This post from Ralph Paglia on AutomotiveDigitalMarketing.com provides an extensive [...]

Are You A PR Influencer?

Even though 99% of everything you do in PR is on behalf of your company or your client, are you working on becoming an influencer yourself? Our own @missusp spoke last Friday afternoon at the PRSA Technology Conference in New York on the topic of PR professionals as influencers and shared her insights into how [...]

What’s Wrong With Your PR?

Do you know the answer to this before you start researching a new PR firm to hire? Have you taken a good look at your current program and working relationship and truly understand what needs to improve? Do you have a plan for integrating PR with other marketing elements? In meetings with prospects I’ve found [...]

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