PR Definition

We work in PR – and soon we’ll be able to tell you exactly what that means A while back I jokingly joined a Facebook group called, “I Work in PR and My family and Friends Have No Idea What I Do,” partly out of curiosity, but mostly because it’s true. Chances are the description [...]

A “Win-Win PR Situation” for Abercrombie & Fitch

Apparel retailer, Abercromie and Fitch issued a statement on Tuesday titled “A Win-Win Situation,” in which it stated a “deep concern” over the association between Mr. Sorrentino and the brand. A&F offered up a “substantial payment” to Mr. Sorrentino “to wear an alternate brand.” For those of you that live under a rock, the above [...]

Stressed PR pros should stress the pros of PR

“Some are born great, some achieve greatness, and some hire public relations officers.” -Daniel J. Boorstin, historian When CareerCast posted a list of the top ten most stressful jobs this week, listing “Public Relations Officer” as the second most pressure-filled career (behind commercial airline pilots), it certainly sparked conversation in the social media sphere. From shout-outs [...]

How to be a Good PR Client

In the client/service business, there’s always a lot of discussion about how the vendor can treat the client well, what constitutes good client service and how to yield valuable results. But it’s also important to think about what it takes to be a good client – like any relationship, it takes two. As the economy [...]

Persuasive Picks for the week of 04/11/11

PR Is Not A White Hat SEO TechniqueThis post from Nichola Stott on SearchEngineWatch expands on the dangers of using press releases as an SEO strategy that could ultimately “backfire and possibly damage your clients’ reputation.“ 5 Top Marketing Blogs by EntrepreneursI’m always on the look-out for new blogs to add to my newsreader, and [...]

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