Persuasive Picks for the week of 01/18/10

topo5social Small Business Leaders Prefer ‘Passive’ Social Media, For Now
This MediaPost.com article by Ben Hanna shares the results of a recent Business.com study that revealed small business owners are still slow to engage in more “active” social media resources.

Why All Media Soon Must Be Social
Kirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests that “social media” is not to far away from being plain “media,” and he provides a few excellent stories to strengthen the idea.

Social Media Development — Three Case Studies, Part 1 of 4
Conrad Hall kicks off a four part blog post series that chronicles three bloggers who have been very successful using social media to build their businesses while having their blogs at the center of their strategies.

Reporters and editors increasingly use social media to source, research stories
Freelance writer Helen Leggatt shares some impressive statistics from a recent Cision/George Washington University survey that shows how journalists are migrating to social media at an incredible rate.

Can Domino’s Turn Around Their Cardboard Reputation?
Rohit Bhargava highlights Domino’s recent campaign that spans both traditional and social media spaces, where they have invited (and publically shared) customer criticism – both good and bad.

Persuasive Picks for the week of 04/12/09

Magpie logoHow to Sell Your Soul on Twitter and Who’s Buying
The water in the Twitter stream will only get dirtier as it continues to take precedence in the mainstream media spotlight. Spam-based money making marketing schemes are a part of that filth, and Marshall Kirkpatrick chronicles one such abuse that has ties to the likes of Apple, Skype, and Flip.

5 Ways TurboTax Is Reinventing Tax Day With Social Media
Rohit Bhargava of the Influential Marketing blog shares 5 ways that Intuit is leveraging social media to help reduce stress for TurboTax Free Efile users during tax time.

“Social Media” is hype. “social media” is real.
While tons of companies are still struggling with how Social Media fits into their marketing strategy, Damien Basile of the Cause=Habit blog helps readers cut through the hype of it all and see it’s not really as complicated as it seems.

Bloggers Be Warned: FTC May Monitor What You Say
The decline of print media and the rise of “citizen journalism” via blogs is raising a red flag with the FTC. Michael Bush from AdAge.com shares new information on some new potential guidelines that will apply to bloggers and online writers who are compensated to promote or review products.

A Video of Google’s Data Center
Here’s a rare look look inside of Google’s new container-based data center. I had to throw this in just for the “cool geekiness cred.” :) Get your geek on!