Persuasive Picks for week of 4/2/12

Bored with your boards? Jennifer Van Grove of VentureBeat reviews one of the most requested features as Pinterest introduces customizable board covers – offering “pinners” the ability to choose a pin to be the cover for each board.

Tara Meehan writes that properly regulating social media shouldn’t be viewed as a negative. In fact, a compliant social media strategy can strengthen your messaging, build better relationships with existing clients and make you more attractive to potential clients. Here’s 4 Reasons Why All Companies Should Be Social Media Compliant via iMediaConnection.

Want Real Business Results From Facebook? Run a Social Campaign writes Mark Schmulen in this MarketingProfs post that provides examples of effective social media marketing via Facebook; as well as, explains how Facebook social campaigns can drive business results.

Businesses are getting more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. As your business gets more social-savvy, Debra Donston-Miller of InformationWeek provides 5 Social Media Metrics That Matter Now that will help strengthen your metrics strategy.

Persuasive Picks for the week of 06/27/11

Google+Google Launches Google+ To Battle Facebook
Google’s announcement of their new Google+ service has been getting mixed reviews around the blogosphere from those who have been able to get an invite thus far. Get caught up with what the service entails, with this overview from Mashable‘s Ben Parr.

Does Social Media Have a Return on Investment?
This Fox Business post on Fast Company takes a look at the topic of ROI from several different perspectives, including Audi’s social success in garnering consumer engagement (but not sales), Joe Fernadez‘s Klout, WildfireApp CEO, Victoria Ransom and online customer social support platform, Lithium.

B2B social media: Treat it as you would any relationship
Sure, B2C brands tend to steal the spotlight when it comes to showing success with social media-based campaigns, but B2B companies can be just as successful if they use the right approach. This interesting post on MediaUpdate draws a parallel between engaging in the social space and the many phases of human relationships – from flirting all the way through marriage.

Facebook, LinkedIn, and Twitter Hit New Audience Highs
Get a quick overview of the latest comScore Media Metrix stats around the growth explosion being experienced by the big 3 social platforms we all know and love (well, uh… “like”), via this post on MarketingProfs.

The Secret to Making Social Media Work: Get It on a Calendar
Help get your extra busy schedule in check with keeping tabs on all your social monitoring and updating duties with these three practical steps found on Business Insider.

Persuasive Picks for the week of 05/16/11

sm_expert.pngI Will Never Hire a “Social Media Expert,” and Neither Should You
Lets start things off with my favorite post of the week. Peter Shankman provides a wake up call for the so called “Social Media Experts” and the companies that have made the poor choice of hiring them in this entertaining post that puts everything in perspective.

Study: Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent
Aprimo CMO Lisa Arthur highlights four key findings from MarketingSherpa‘s 2011 Social Marketing Benchmark Report via this post on Forbes.com.

6 Ways to Boost Return on Twitter
So you’ve found your groove on Twitter, but are your efforts as effective as they could be? Riverside Marketing Strategies President, Heidi Cohen provides “Six strategies to boost your Twitter return” via this post on Clickz.com.

7 Guidelines To Taking Your Global Brand Local Via Social Media. And Vice Versa
Enjoy some great nuggets of advice on how to make your big company more personable, or how to make your small company look bigger, via this post on MarketingVox.com.

Unfollow, Unfriend, Retweet: AP Stylebook Adds Another 21 Words
Keep your writing in check by getting a quick brush-up on the latest social media-oriented additions to the AP Stylebook via this post from Ann Handley on MPDailyFix.com.

 

 

Persuasive Picks for the week of 04/04/11

Chrysler TweetThe 7 Worst Twitter PR Fails
The Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn!

Managing elephant-sized social media blunders
Reuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media blunders like this week’s “elephant hunting” video released by GoDaddy CEO Bob Parsons.

Top Companies Still Bashful About Social Media Presence
Frank Reed, managing editor for the Marketing Pilgrim, starts off a new blog series with this entry that highlights a recent Ad Age report that revealed less than half of Fortune 50 companies promote their social presence on their corporate homepage.

Report: Social Media Worth the Time
There’s no doubt that executing a well thought out social media strategy takes time. However, you need to stick with it and be consistent in order to reap the rewards. Inc.com‘s contributing editor Courtney Rubin shares some interesting stats around this topic and small business.

Getting real about social media budgeting
This post from Rich Karpinski on BtoBOnline suggests that Salesforce.com‘s recently announced acquisition of Radian6 might be a turning point for marketing teams to really focus on their social spending, and he provides highlights of last year’s Altimeter survey from Jeremiah Owyang to show what an aggressive social budget looks like.

Persuasive Picks for the week of 02/28/11

Social Media Cycle

Understanding the Social Media ROI Cycle
The 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable.

Lessons From a Corporate Insider: Dream Big, but Think Small
Leading the charge to convince corporate communications of the benefits of moving into the the social space can be a tremendous challenge. This post from Mark Ivey on MPDailyFix.com provides some good tips, along with a personal experience story direct from Mark. As an added bonus, additional advice from the community continues on in the comments section.

Proof of Life: 4 Reasons Why B2B Marketing Lives On
MPDailyFix turned up this other great pick by way of this Pro-B2B post from Carlos Hidalgo who shares “our reasons why B2B marketing is still alive and kicking.

Expand Your Social Media Mix: Twitter Alone is Not Enough
This excellent post from Jeremiah Owyang hits the nail on the head by urging readers to add a little more “steak” (more substantial content) to their social media mix. Several social tool alternatives are shared to help get you away from focusing on Twitter as your primary content sharing vehicle.

Why the digital agency will never die
In this iMediaConnection.com post. JetSet Studios CEO, Russell Scott shares his take on why digital agencies are here to stay and how the “story” is at the center of it all.