Persuasive Picks for the week of 02/21/11

Four Reasons Your Brand Should Avoid Facebook Here we find some great considerations from Small Business Trends for small businesses on the marketing value of Facebook. Make sure you do your homework first and have a purpose for being there. Lisa Barone shares insight on the top questions to ask yourself before leaping into building [...]

Client Service – Deliver What They Don’t Know They Want

The other day one of our clients asked us for something that was relatively easy to do – something that we could have handled with a quick email response without even knowing why the client needed the information. But I tend to be nosey, so I asked. The client contact needed the information to share [...]

Persuasive Picks for the week of 06/28/10

Why We Check In: The Reasons People Use Location-Based Social NetworksIs it for the colorful badges or the chance of a spontaneous meet-up with like-minded people? Marshall Kirkpatrick explores these and other reasons why people are becoming obsessed with “checking in” on location-based social networks like Foursquare and Gowalla. Social networking sites: 10 mistakes organizations [...]

Persuasive Picks for the week of 12/14/09

Planet Hollywood Resort & Casino: Social Media, FUN and ROI Marketing Prof’s Community Manager, Beth Harte gives readers a look into social media efforts coming from the Las Vegas strip via her interview with Brandie Feuer, Director of Interactive Marketing for Planet Hollywood Resort & Casino. 9 Tips for Enriching Your Presentations With Social Media [...]

Persuasive Picks for the week of 02/01/09

How MC Hammer went from caricature to human being – the social media story Jim Tobin from IgniteSocial.com shares a few simple lessons for corporate marketers citing how MC Hammer has leveraged social media to help build his business and reputation with social media marketing. ROI (Results on Insights) of Online Communities Beth Kanter consistently [...]

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