Innovation in IT from … a PR company? Forrester Research Reports on PerkettPR’s “Golden Image” Standard

Update: Chris Silva, analyst at Forrester Research, kindly posted additional information and insight into the report, here. When I started PerkettPR over a decade ago, I knew I wanted to do something different. My goal was to build a new kind of PR firm that focused on superior client service through senior-level talent. I didn’t [...]

Why We Love Tech PR

PR can be a tough business. Not with life or death pressures, certainly, but tough in the sense of gaining respect for what you do, who it benefits and why it matters. We’re often caught at family gatherings trying to explain what we do, only to stare into a sea of confused faces and [...]