Persuasive Picks for the week of 12/07/09

Cisco: Social Media Newest Playground for Cybercriminals
The rise in social media’s popularity is creating a whole new online playground for cyber-criminals. Highlights from Cisco’s latest security report on the subject are featured in this post from CNN Money.

Someone mocking you on Twitter? Here are 5 steps you can take to minimize the damage
The ability to create a Twitter account in order to impersonate someone else is trivial. It happens all the time to both celebrities and major brands. But, what if it happens to you? This PR Junkie post by Michael Sebastian on gives some advice on how to extinguish a Twitter antagonist.

What the Zhu Zhu Pet Issue Teaches Us About Crisis Communications
At first glance, this week’s news that one of the hottest Christmas presents of the year might contain small amounts of dangerous chemicals seems to be a potential PR nightmare. Joe Ciarallo from PRNewser explains how it was more like a test in crisis communications.

Social Middleware to Block Social Networking On-the-job!
Employees of Enterprise organizations who are still having a tough time obtaining social media “buy-in” might find themselves hitting a brick wall in 2010 with the invention of “social middleware.”

Why B2B publishers can no longer shun digital
Underscore Marketing President, Tom Hespos share his take on why B2B organizations can no longer avoid the digital space.

Welcome to SimpliSafe – PerkettPR’s Newest Client

SimplisafeI’d like to extend a big welcome to SimpliSafe and send a big huge “thanks” for choosing PerkettPR. Simplisafe provides a sleek and unique consumer “gadget” that also happens to have a very solid value proposition: home security. SimpliSafe provides young urban professionals and college students with a wireless home security system, ideal for any city dweller or those who frequently change residences and are looking for reliable apartment security options.

A cost-effective alternative to more traditional alarm systems, SimpliSafe allows you to pay as you go – no long term contracts – and you own the system. Therefore, you can take the system with you when you move. Best of all, it doesn’t even require a landline or internet connection to reach their 24/7 emergency dispatch center. For more information, visit their website or connect with SimpliSafe on Twitter.


When asked why they chose PerkettPR, CEO and co-founder Chad Laurans said, “PerkettPR brings a great combination of traditional media experience and social media savvy that will help us spread the word about SimpliSafe. Word of mouth is already a big factor for us and with PerkettPR’s help, we aim to drive awareness to new levels.”

We’re extremely excited to help SimpliSafe extend their brand awareness and community – stay tuned!